AVP Product Marketing

Baylor Genetics

Assistant Vice President leading product marketing and commercialization strategy for Baylor Genetics' product portfolio. Responsible for product positioning, sales enablement, and market adoption strategies.

Posted 7/25/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading downstream commercialization strategies and developing go-to-market plans that drive product adoption and market growth. Proven ability to translate complex scientific capabilities into effective customer messaging and sales enablement.

Highest-signal resume keywords

Downstream Product MarketingGo-To-Market StrategySales Enablement StrategyCompetitive Intelligence ProgramsHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercialization StrategyMarket Adoption PlanningValue Proposition DevelopmentProduct PositioningSales EffectivenessMarket Share GrowthAccount Expansion AnalysisPortfolio Performance MonitoringCross-Functional Team InfluenceCustomer Retention Strategies

Soft Skills

LeadershipCommunicationCollaborationInfluencing StakeholdersTraining Development

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree

Industry Keywords

BiotechDiagnosticsLife SciencesHealthcareCommercial Execution

About the role

Key responsibilities & impact

Lead downstream commercialization strategy across Baylor Genetics' product portfolio.
Develop go-to-market strategies that define target customers, value propositions, positioning, commercialization priorities, and adoption plans.
Translate product strategy into actionable commercial plans that accelerate market adoption.
Partner with Product Management to align commercialization strategies with product roadmaps and customer needs.
Establish commercialization strategies that support product adoption, utilization, customer retention, and portfolio growth.
Own Baylor Genetics' product positioning and messaging architecture.
Develop differentiated value propositions that communicate clinical, operational, and economic value.
Translate complex scientific and technical capabilities into compelling customer-focused messaging.
Ensure consistency of product messaging across sales enablement, campaigns, digital content, events, and customer-facing communications.
Own Baylor Genetics' enterprise sales enablement strategy.
Lead development of commercial readiness programs supporting new products, strategic initiatives, and ongoing portfolio growth.
Partner with Sales Leadership to develop onboarding, field training, certification, and continuous learning programs.
Analyze competitive trends, account expansion opportunities, share of wallet, and customer feedback to identify commercial opportunities and risks.
Monitor portfolio performance across products, customer segments, and strategic accounts to identify opportunities for increased adoption and expansion.
Lead downstream commercialization planning for new product launches, portfolio expansions, and strategic initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or related field required
12+ years of experience in product marketing, go-to-market strategy, or commercial roles
Proven experience leading downstream product marketing and go-to-market execution
Strong track record of driving sales effectiveness, market share growth, and competitive performance
Experience owning sales enablement systems and commercial execution strategy
Experience leading win/loss and competitive intelligence programs
Demonstrated ability to influence cross-functional teams and senior stakeholders
Experience in healthcare, biotech, diagnostics, or life sciences preferred
MBA or advanced degree preferred

Benefits

Comp & perks

Health insurance
Retirement plans