Senior Growth Marketing Specialist

Baylor Genetics

Senior Growth Marketing Specialist executing integrated growth marketing programs for Baylor Genetics. Driving customer engagement and measurable commercial impact across various marketing channels.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives
Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels
Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities
Execute ABM programs focused on strategic enterprise and high-priority target accounts
Monitor engagement trends and campaign performance across target accounts
Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies
Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership
Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field
5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing
Proven experience executing integrated marketing campaigns with measurable pipeline impact
Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies
Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution
Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting
Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs
Strong analytical, organizational, and project management skills
Excellent communication and cross-functional collaboration abilities.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign executionABMlead lifecycle managementmarketing attributionpipeline reportingdigital marketingnurture programsemail marketingwebinars

Soft Skills

analytical skillsorganizational skillsproject managementcommunicationcross-functional collaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications