Senior Digital Content Strategist

Baylor Genetics

Senior Digital Content Strategist developing and optimizing digital content for Baylor Genetics. Collaborating across marketing teams to improve engagement and drive conversion.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages
Translate product positioning and campaign strategy into conversion-oriented digital experiences
Own development and optimization of campaign assets including landing pages, emails, digital content across channels
Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization
Monitor website and landing page performance metrics and recommend optimization opportunities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing
Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences
Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms
Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies
Strong writing, editing, and content strategy skills

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital content strategyconversion optimizationdigital marketingcontent marketinglanding page developmentnurture content developmentwebsite optimizationSEOCROcustomer journey mapping

Soft Skills

writingeditingcontent strategy

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital MediaBachelor’s degree in Journalism