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AVP, Marketing Operations
Baylor GeneticsAVP Marketing Operations overseeing marketing operations and creative services for scalable execution across departments. Establishing systems and frameworks to ensure efficient campaign delivery and stakeholder alignment.
About the role
Key responsibilities & impact- The AVP, Marketing Operations is responsible for building and leading the operational foundation that enables scalable, high-performing commercial marketing execution across the organization.
- Operating as an internal marketing operations and creative services function, this role owns the intake, prioritization, workflow management, creative development operations, campaign coordination, and execution frameworks that support Growth Marketing, Product Marketing, Corporate Affairs & Communications, and key business stakeholders.
- Establish the systems, governance, and operating model required to transform marketing execution into a coordinated, measurable, and scalable function.
- Ensure teams are aligned, work is prioritized appropriately, and campaigns are executed efficiently and effectively.
- Oversee the organization’s creative services capability through a team of Art Directors and manage external agency strategy and utilization to ensure the right resources, workflows, and partners are in place to support business priorities.
- Success in this role is measured by operational efficiency, execution quality, campaign readiness, stakeholder alignment, speed-to-market, and contribution to commercial outcomes.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 12+ years of experience in marketing operations, campaign operations, agency operations, or related field
- Proven experience building and scaling marketing operations functions and execution frameworks
- Strong experience managing integrated campaign operations and cross-functional workflows
- Experience leading creative operations or internal agency-style teams preferred
- Experience evaluating and managing agency/vendor ecosystems
- Strong operational and process design background in fast-paced, growth-oriented organizations
- Equivalent combination of education and experience may be considered.
- MBA or advanced degree preferred (preferred)
- Healthcare, biotech, diagnostics, or regulated industry experience preferred (preferred)
Benefits
Comp & perks- Comply with all company policies, procedures, and applicable regulatory requirements.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing operationscampaign operationscreative development operationsworkflow managementprocess designintegrated campaign managementagency/vendor managementoperational efficiencyexecution frameworksstakeholder alignment
Soft Skills
leadershiporganizational skillscommunicationcollaborationprioritizationstrategic thinkingproblem-solvingteam managementadaptabilityefficiency
Certifications
Bachelor’s degreeMBA or advanced degree