Bayantech

Social Media Team Leader

Bayantech

full-time

Posted on:

Location Type: Hybrid

Location: Giza • 🇪🇬 Egypt

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Job Level

Senior

Tech Stack

SQL

About the role

  • Build and execute multi-brand social strategies for LinkedIn & Meta aligned to monthly KPIs (reach, engagement, MQL/SQL, CTR/CPL).
  • Own paid social: plan, launch, and optimize LinkedIn Campaign Manager & Meta Ads Manager campaigns; partner with PPC on funnels/retargeting.
  • Lead editorial calendar, briefs, and production for posts, carousels, short videos, and thought-leadership (exec branding).
  • Coordinate with and coach a team (content, designer); enforce brand consistency and QA on all assets.
  • Set up tracking and dashboards; report weekly/monthly on CTR, CVR, CPL, SQLs, referral traffic, and MoM growth.
  • Coordinate with SEO/PPC/Web Dev on landing pages, UTMs, GA4 events, and conversion paths.
  • Support ABM sprints, webinars, events, and PR content amplification; run A/B tests on creatives and CTAs.

Requirements

  • 5-7+ years in Social Media/Content with 2+ years leading a team; strong B2B background.
  • Proven hands-on experience with LinkedIn Campaign Manager & Meta Ads Manager (Lead Gen forms, retargeting, audience building).
  • Comfortable owning KPIs such as reach, engagement rate per post, and platform CTR/CPL benchmarks.
  • Solid grasp of GA4, Tag Manager, UTMs, Looker/Data Studio; familiarity with Zoho (or similar) for reporting.
  • Tooling familiarity is a plus: SEMrush/Ahrefs, Hotjar/Clarity, Hootsuite/Buffer/Zoho Social, Canva/Figma.
  • Excellent English/Arabic copy skills; ability to brief and QA motion/visuals; strong stakeholder management.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategypaid socialA/B testingreportingKPI managementcontent productionaudience buildinglead generationconversion optimizationB2B marketing
Soft skills
team leadershipstakeholder managementcoachingbrand consistencycommunicationquality assuranceorganizational skillscopywritingcollaborationcreativity