Bayantech

Senior Content Writer

Bayantech

full-time

Posted on:

Location Type: Hybrid

Location: Giza • 🇪🇬 Egypt

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Plan and own the bilingual editorial calendar aligned to monthly KPIs (organic clicks, rankings, CTR, conversions, SQLs)
  • Write and edit English & Arabic content: blogs, website/landing pages, case studies, white papers, product sheets, email nurture copy, ad copy, social captions, and video/script copy
  • Build SEO briefs; perform keyword/intent research; optimize on-page elements (titles, H1-H3, meta, internal linking, FAQs/schema)
  • Collaborate with SEO on content hubs and interlinking
  • Ghostwrite LinkedIn posts and long-form articles for executives and sales leaders
  • Localize/adapt messaging per market (KSA, UAE, GCC) while maintaining brand voice and style guides
  • Interview SMEs; fact-check claims; ensure accuracy for regulated verticals (life sciences, legal, fintech, eLearning, manufacturing, ICT)
  • Coordinate with Design/Video for creative assets; deliver clear briefs and final QA (grammar, tone, consistency)
  • Track and report performance via GA4, GSC, Ahrefs/SEMrush, and Looker/Data Studio dashboards
  • Use AI writing assistants responsibly per internal SOPs; ensure originality, cite sources, and apply human editorial quality

Requirements

  • 5-7+ years professional content writing experience
  • 2+ years experience in B2B content writing
  • Proven bilingual mastery (near-native English & excellent MSA Arabic)
  • Portfolio showing measurable outcomes (traffic growth, rankings, CTR/CVR improvements, lead contributions)
  • Strong SEO writing skills
  • Familiarity with SEO and analytics tools (Ahrefs/SEMrush, GA4, GSC, RankMath/Yoast)
  • Experience with WordPress and Elementor
  • Experience producing sales-enablement assets (one-pagers, case studies, email sequences)
  • Experience with LinkedIn thought-leadership and ghostwriting for executives
  • Excellent research, interviewing, and editing skills; meticulous attention to detail and deadlines
  • Knowledge of ABM content, webinar scripts, basic HTML/CMS, and PR/editorial workflows (plus)

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content writingSEO writingkeyword researchon-page optimizationbilingual content creationsales-enablement asset productioneditingfact-checkingHTMLABM content
Soft skills
attention to detailinterviewingmeticulousnesstime managementcollaborationadaptabilitycommunicationcreativitycritical thinkingproblem-solving