Bayantech

Paid Advertising Team Leader

Bayantech

full-time

Posted on:

Location Type: Hybrid

Location: Giza • Egypt

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Job Level

Senior

Tech Stack

SQL

About the role

  • Develop and execute global B2B paid advertising strategies aligned with company revenue goals.
  • Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
  • Lead and mentor the paid advertising team to improve campaign performance and scalability.
  • Drive high-quality inbound lead generation and focus on Sales Qualified Leads (SQLs) rather than only lead volume.
  • Monitor campaign performance, analyze data, and continuously optimize campaigns to improve cost efficiency and ROI.
  • Manage advertising budgets and ensure effective allocation across channels.
  • Implement data-driven growth strategies using performance analytics and attribution models.
  • Collaborate with the sales team to ensure alignment between marketing campaigns and revenue targets.
  • Track and report campaign performance metrics including CPL, CPA, conversion rate, and revenue attribution.
  • Test new channels, audiences, creatives, and campaign strategies to improve marketing performance.

Requirements

  • Bachelors degree in Marketing, Business Administration, or a related field.
  • 5–7+ years of experience in paid advertising or performance marketing.
  • Proven experience managing B2B paid media campaigns.
  • Strong expertise in Google Ads, LinkedIn Ads, and Meta Ads platforms.
  • Demonstrated ability to generate high-quality leads and SQL-focused campaigns.
  • Experience with marketing analytics, attribution models, and performance tracking tools.
  • Strong understanding of B2B marketing funnels and lead qualification processes.
  • Experience managing advertising budgets and optimizing cost per lead (CPL) and cost per acquisition (CPA).
  • Strong analytical and data interpretation skills.
  • Leadership experience with the ability to manage and develop a marketing team.
  • Excellent communication and cross-functional collaboration skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B paid advertisingGoogle AdsLinkedIn AdsMeta Adsmarketing analyticsattribution modelsperformance trackingcost per lead (CPL)cost per acquisition (CPA)lead qualification
Soft Skills
leadershipanalytical skillsdata interpretationcommunicationcross-functional collaborationmentoringteam managementstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in Business Administration