Baxter International Inc.

Regional Marketing Manager – Western Europe

Baxter International Inc.

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Develop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiatives
  • Manage the portfolio profitability and drive portfolio rationalization where required
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market
  • Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
  • Develop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
  • Create and manage product content, including product descriptions, datasheets, and case studies
  • Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
  • Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way
  • Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
  • Work with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleets
  • Measure and analyze campaign performance, using data and insights to optimize future campaigns
  • Manage regional marketing budget and ensure effective allocation of resources
  • Develop and track key performance indicators (KPIs) to measure marketing performance and ROI
  • Provide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teams
  • Collaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
  • Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts
  • Represent the company at industry events and conferences, as required

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
  • Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness
  • Strong understanding of the Western European HST market and industry trends
  • Excellent communication, project management, and analytical skills
  • Ability to work independently and collaboratively as part of a global team
  • Fluency in English, with proficiency in additional European languages a plus
Benefits
  • Equal Employment Opportunity
  • Reasonable Accommodations
  • Recruitment Fraud Notice
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesmarket researchproduct marketingcampaign performance analysiskey performance indicatorsbudget managementdata analysisproduct content creationportfolio profitability managementB2B marketing
Soft Skills
communicationproject managementanalytical skillscollaborationrelationship managementindependenceteamworkstakeholder engagementstrategic thinkingproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Business