Product Marketing Manager – GTM
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Global Product Marketing Manager
Baxter International Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Deerfield • Illinois, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $104,000 - $143,000 per year
Job Level
Mid-LevelSenior
About the role
- Responsible for the global upstream marketing efforts for our ICU beds portfolio
- Drive portfolio growth through cross-functional alignment in a matrixed environment
- Help shape global strategy, ensuring alignment across regions
- Cultivate a deep understanding of global market dynamics, competitive insights, and industry trends
- Leverage strong data analytics to size markets, define growth rates, and inform strategic decisions
- Develop and maintain a comprehensive understanding of the competitive landscape
- Conduct and apply market research to uncover trends, challenges, and opportunities
- Engage with medical affairs to develop evidence strategies that support product differentiation
- Collaborate with cross-functional teams to identify and prioritize customer opportunities
- Partner with regional marketing teams to stay ahead of market developments and emerging opportunities
- Manage the lifecycle of products, including launches, phase-outs, and line extensions.
- Travel approximately 30% of the time, both domestic and international.
Requirements
- Bachelor’s degree from an accredited university
- 4+ years experience in product management and/or marketing within a life sciences organization—ideally in medical devices, diagnostics, or capital equipment
- 1+ years of experience in an upstream or global marketing capacity is preferred
- Demonstrated global experience and perspective, with an understanding of international markets and cross-cultural collaboration
- Experience in product life cycle management, including the development and execution of integrated marketing strategies
- Demonstrated ability to build, defend, and implement comprehensive marketing plans that drive growth and support global product launches
- Critical thinking to analyze markets, competitors, and business opportunities in guiding strategic decisions
- Creative problem-solving capabilities and a history of delivering data-driven insights
- Ability to influence cross-functional and multi-national teams, including senior partners across R&D, commercial, and customer-facing functions
- Proven success working independently and navigating ambiguity in dynamic environments
- History of getting results through collaboration and influence, even across globally dispersed teams
- Strong learning agility and business acumen, particularly within the healthcare industry
- Self-motivated with a track record of delivering outcomes in fast-paced environments.
Benefits
- Medical and dental coverage starting on day one
- Basic life, accident, short-term and long-term disability insurance
- Business travel accident insurance
- Employee Stock Purchase Plan (ESPP) with company stock purchase at a discount
- 401(k) Retirement Savings Plan (RSP) with employee contributions and company matching
- Flexible Spending Accounts
- Educational assistance programs
- Time-off benefits ranging from 20 to 35 days based on length of service
- Family and medical leaves of absence
- Paid parental leave
- Commuting benefits
- Employee Discount Program
- Employee Assistance Program (EAP)
- Childcare benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analyticsmarket researchproduct life cycle managementintegrated marketing strategiesmarketing planscompetitive analysisstrategic decision makingproduct differentiationportfolio growthcross-functional alignment
Soft skills
critical thinkingcreative problem-solvinginfluencecollaborationlearning agilitybusiness acumenself-motivatedresults-orientedadaptabilitycross-cultural collaboration
Certifications
Bachelor’s degree
