Communications

• responsible for leading the development and implementation of marketing strategies and communications plans for the US market along with Global oversight
• Collaborate with Upstream and Downstream leaders to create and implement a comprehensive marketing communications strategy
• Stay up-to-date with industry trends and best practices and bring new strategies and methods for continuous improvement
• Focus on advancing marketing operations capabilities to drive efficiency, effectiveness, and scalability
• Lead a team of marketing communications professionals, including marketing communications specialists/managers, creative team, digital marketing team, and contracted/outsourced resources/agencies
• Plan, develop, and implement marketing communications programs that drive sales and brand preference
• Track and analyze program performance, and provide insights to inform future marketing communications strategies
• Manage Marketing Communications budget aligning to all business functions supported strategic goals
• Ensure compliance with industry standards, regulatory requirements, and company policies
• Maintain expertise and provide strategic guidance to evolve the marketing communications function to be best in class B2B marketing
• Play a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective
• Work closely with Upstream and Downstream leaders to ensure alignment and effective execution of marketing communications strategies
• Collaborate with the Corporate communications team to leverage capabilities and drive marketing communications effectiveness
• Work with teams across Baxter to ensure seamless execution of marketing communications programs

Associate Director, Marketing Communications

Senior Director of Communications