Associate Director, Marketing Communications
Baxter International Inc.
full-time
Posted on:
Location Type: Office
Location: Deerfield • Illinois, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $168,000 - $231,000 per year
Job Level
Senior
About the role
- responsible for leading the development and implementation of marketing strategies and communications plans for the US market along with Global oversight
- Collaborate with Upstream and Downstream leaders to create and implement a comprehensive marketing communications strategy
- Stay up-to-date with industry trends and best practices and bring new strategies and methods for continuous improvement
- Focus on advancing marketing operations capabilities to drive efficiency, effectiveness, and scalability
- Lead a team of marketing communications professionals, including marketing communications specialists/managers, creative team, digital marketing team, and contracted/outsourced resources/agencies
- Plan, develop, and implement marketing communications programs that drive sales and brand preference
- Track and analyze program performance, and provide insights to inform future marketing communications strategies
- Manage Marketing Communications budget aligning to all business functions supported strategic goals
- Ensure compliance with industry standards, regulatory requirements, and company policies
- Maintain expertise and provide strategic guidance to evolve the marketing communications function to be best in class B2B marketing
- Play a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective
- Work closely with Upstream and Downstream leaders to ensure alignment and effective execution of marketing communications strategies
- Collaborate with the Corporate communications team to leverage capabilities and drive marketing communications effectiveness
- Work with teams across Baxter to ensure seamless execution of marketing communications programs
Requirements
- Bachelor’s degree preferably in Marketing, Communications, Advertising or equivalent
- 10+ years’ experience in marketing communications and/or advertising
- Healthcare marketing background preferred
- Direct experience managing and supporting a team, fostering collaboration, and helping individuals grow in their role
- Experience working in an in-house marketing communications setting, advertising agency or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs
- Keen understanding of marketing communications/advertising strategies and their purposes
- Ability to benchmark to industry and bring new strategies and methods for continuous improvement
- Ability to provide clear direction to designers, freelancers and agency partners
- Experienced with marketing automation platforms and lead management processes and practices
- Strong grasp of branding strategy, from both visual and editorial perspectives
- Strong project management skills, and the proven ability to drive multiple tasks to completion
- Resourceful team player and problem solver with a “can-do” attitude who can participate in and lead efforts across subject areas and cross-functional teams
- Experience in the field of healthcare and/or B2B marketing
Benefits
- medical and dental coverage starting on day one
- insurance for basic life, accident, short-term and long-term disability, and business travel accident
- Employee Stock Purchase Plan (ESPP)
- 401(k) Retirement Savings Plan (RSP) with employee contributions and company matching
- Flexible Spending Accounts
- educational assistance programs
- paid holidays
- paid time off ranging from 20 to 35 days based on length of service
- family and medical leaves of absence
- paid parental leave
- commuting benefits
- Employee Discount Program
- Employee Assistance Program (EAP)
- childcare benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiescommunications plansmarketing communicationsprogram performance analysisbudget managementbranding strategymarketing automationlead managementproject managementB2B marketing
Soft skills
leadershipcollaborationteam managementstrategic guidanceproblem solvingresourcefulnesscommunicationdirection providingefficiency improvementadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Advertising