Senior Digital Product Analyst – E-Commerce, Omnichannel

Bauducco

Analista sênior de produtos digitais na Bauducco, líder brasileira de panettones e biscoitos. Conectando negócio e tecnologia para evoluir e-commerce, CRM, omnichannel e experiência do consumidor.

Posted 8/18/2026full-timeGuarulhos • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in e-commerce product development, backlog management, and omnichannel strategies, with a strong focus on customer experience and digital transformation. Proficient in agile methodologies and cross-functional collaboration to drive continuous improvement and value generation.

Highest-signal resume keywords

E-Commerce ExperienceBacklog ManagementAgile MethodologiesDigital TransformationCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Product AnalysisProduct OwnershipRequirements GatheringCustomer Retention StrategiesOrder ManagementLogistics ManagementInventory ManagementOmnichannel OperationsD2CMarketplace Management

Soft Skills

Analytical SkillsOrganizational SkillsCollaborative SkillsResults-Oriented MindsetStrong Communication Skills

Tools & Technologies

ZanthusGcomVTEXShopifySAP

Industry Keywords

Digital RetailCRMLoyalty ProgramsFranchise WorkflowsBrick-and-Mortar Operations

About the role

Key responsibilities & impact

Act as a bridge between the business areas and technology teams, translating commercial needs into clear requirements for the evolution of digital products.
Lead and support product development focused on e-commerce, CRM and omnichannel, ensuring an integrated and consistent experience across all channels.
Manage and prioritize the backlog based on business impact, online sales metrics, customer experience and operational efficiency.
Drive omnichannel initiatives, including in-store pickup (click & collect), integrated orders, logistics, inventory, billing, after-sales and other flows related to digital commerce.
Work on continuous optimization of the purchase journey, from site navigation to delivery and post-sale relationship.
Partner with technology, UX, data teams, vendors and business areas to ensure quality deliveries and value generation.
Actively participate in agile ceremonies, backlog refinements, testing and UAT/approvals.
Monitor digital performance metrics such as conversion, sales, availability, stability, user experience and customer retention, proposing continuous improvements.
Act as an agent of digital transformation, promoting product vision, innovation and a results-driven focus.

Requirements

What you’ll need

Experience as a Digital Product Analyst, Product Owner, Technical Lead or similar role.
Solid experience in e-commerce, D2C, marketplaces, CRM or digital retail.
Experience managing and prioritizing backlogs, gathering requirements and following up on deliveries.
Knowledge of agile methodologies and close collaboration with development teams.
Ability to connect business strategy, customer experience and technological solutions.
Analytical, organized, collaborative and results-oriented profile.
Strong communication skills and ease working cross-functionally between technical and business areas.
Preferred: experience with omnichannel operations and channel integration.
Preferred: knowledge of CRM, loyalty programs and customer retention strategies.
Preferred: experience with e-commerce platforms and solutions, logistics, inventory, order management and integrations.
Preferred: knowledge of Zanthus, Gcom, VTEX/Shopify or similar systems, and/or SAP.
Preferred: experience in retail environments with multiple stores and complex operations.
Preferred: knowledge of franchise workflows and their operational particularities.
Preferred: knowledge of brick-and-mortar store operations and processes.

Benefits

Comp & perks

Transportation allowance
Parking
Company shuttle departing from two metro stations and two bus terminals in Guarulhos: Pimentas and Cecap
On-site meals
Meal voucher
Health and dental insurance
Private pension plan
Life insurance
Pharmacy partnership
Discounts on Bauducco products
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