Technology & Digital Transformation Coordinator – Marketing & Trade Marketing

Bauducco

Technology Coordinator responsible for overseeing digital products supporting marketing initiatives at Bauducco. Engaging with trade marketing and TI in a hybrid work environment.

Posted 4/29/2026full-timeGuarulhos • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Coordinate the technology agenda for Marketing & Trade Marketing, ensuring continuous improvement, scalability and value delivery to the business.
Govern the IT solutions that support:
- Campaign, media and marketing activation platforms
- Tools for managing and executing Trade Marketing at the point of sale (POS)
- Structured data-collection solutions at the point of sale
- Applications and systems that support field promoters
- Platforms focused on the consumer journey and experience
Define, prioritize and track the roadmap for Marketing & Trade digital products, aligned with the company’s strategic priorities.
Support the evolution of the consumer journey, ensuring integration across campaigns, channels and POS execution.
Work closely with Marketing, Trade Marketing, Sales, Data and Technology teams to ensure alignment between business needs and technical delivery.
Monitor technical and business performance indicators, such as POS execution, promoter coverage, quality of collected data, campaign performance and return on investment (ROI).
Coordinate backlog prioritization, requirements definition, testing, user acceptance and production rollout of new features and improvements, using agile methodologies.
Manage technology vendors and partners, overseeing deliveries, SLAs, costs and solution quality.
Act as a technology transformation agent, promoting continuous improvement and the strategic use of data and technology to drive commercial results.

Requirements

What you’ll need

Prior experience in IT applied to Marketing, Trade Marketing, Sales or field operations.
Hands-on experience with digital products focused on campaigns, POS execution and the consumer journey.
Experience in digital product management, backlog ownership and agile methodologies.
Experience with systems architecture, integrations and management of technology platforms.
Experience serving as the interface between technical teams and business stakeholders.
Knowledge of:
- Digital marketing, media and campaign tools
- Trade Marketing operations and POS execution
- Consumer journey and customer experience (CX)
- Field data collection and usage (sell-out, execution, POS audits)
Experience managing technology vendors and partners.
Ability to operate in dynamic environments with a strong sense of urgency.
Strong communication skills and ability to work with cross-functional teams.
Analytical and organized profile, critical thinker with a strong data- and results-orientation.

Benefits

Comp & perks

Commuting allowance, parking or shuttle service from two subway stations
On-site meals
Meal allowance
Medical and dental insurance
Private pension plan
Life insurance
Pharmacy discounts / partnership
Discounts on Bauducco products
Welhub benefits platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product managementagile methodologiessystems architecturedata collectioncampaign performance analysisPOS executiontechnology integrationbacklog ownershipvendor managementdata analysis

Soft Skills

strong communicationcross-functional collaborationanalytical thinkingorganizational skillscritical thinkingresults orientationsense of urgencyadaptabilitystakeholder managementcontinuous improvement