E-Commerce Manager

Bask and Lather Co

E-commerce Manager for Bask & Lather Co. managing Shopify digital storefronts and promoting user conversion through CRO strategies.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising
Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic
Ensure site accuracy, brand consistency, and operational readiness across all storefronts
Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment
CRO execution across Shopify and key landing pages
Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics
Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow
Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session
Translate insights into clear action plans and measurable results
Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments
Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives
Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments
Build and maintain promotion readiness checklists and timelines
Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy
Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners
Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency
Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance
Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies
Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development
Serve as the internal owner of all e-commerce performance reporting and insights

Requirements

What you’ll need

5–8+ years of hands-on e-commerce experience, with deep Shopify expertise
Experience managing high-volume DTC brands with fast execution cycles
Familiarity with Amazon Seller Central and TikTok Shop preferred
Proven track record owning CRO strategy and delivering measurable conversion improvements
Strong analytical skillset with fluency in GA4, Shopify analytics, Triple Whale, and user behavior tools
Detail-oriented with excellent organizational and communication skills
Experience working in a fast-paced, product-driven environment
Self-starter comfortable operating independently in a founder-led, high-growth environment
Strong judgment, attention to detail, and operational rigor
Nice to have; HTML, CSS, JS experience.

Benefits

Comp & perks

Medical Insurance- (Health, Dental, Vision)
Paid Time Off
401K
Plum Benefits
Discounts
Career growth opportunities within a rapidly expanding company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

e-commerceCRO strategyA/B testingHTMLCSSJavaScriptsite merchandisinginventory managementconversion optimizationdata analysis

Soft Skills

analytical skillsorganizational skillscommunication skillsattention to detailjudgmentself-starteroperational rigorcollaborationproblem-solvingtime management