Associate Brand Manager

Bask and Lather Co

Associate Brand Manager executing brand initiatives from concept to market at fast-growing haircare brand. Coordinating cross-functional teams to deliver on product development and campaigns.

Posted 5/9/2026full-timeYonkers • New York • 🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Support the execution and coordination of new product development initiatives from concept through readiness for launch
Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
Track key milestones and flag risks to ensure timelines are met
Support competitive research and trend analysis to inform product development
Support development and execution of go-to-market (GTM) plans for all product launches
Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
Partner with E-commerce and Operations to ensure accurate and timely product availability
Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
Build and manage campaign timelines, asset trackers, and deliverables
Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
Coordinate across teams and partners to ensure seamless campaign rollout
Partner with Creative and Social teams to ensure brand consistency across all assets
Support photoshoots and content production (logistics, asset tracking, usage organization)
Assist in reviewing creative to ensure alignment with brand voice and visual identity
Support packaging and label development process from concept through final approval
Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
Track revisions and ensure final files are delivered accurately and on time
Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
Ensure alignment across all consumer touch-points during product launches and campaigns
Track product launch and campaign performance across channels
Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
Monitor competitive landscape and cultural trends to inform future execution
Maintain tools such as Monday.com, campaign trackers, and asset libraries
Ensure clear organization of timelines, deliverables, and project files
Help improve workflows to increase efficiency and clarity across teams

Requirements

What you’ll need

2–4 years of experience in brand marketing, marketing, or related field
Experience supporting new product development, product launches (go to market planning & execution) and 360 marketing campaigns, and other marketing initiatives
Strong organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment
Strong attention to detail and executional excellence
Collaborative mindset with strong communication skills
Interest in beauty, wellness, or consumer brands preferred
Familiarity with Google Workspace and project management tools (e.g., Monday.com)
Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus

Benefits

Comp & perks

Health, dental, vision, and retirement benefits
Employee product allowance and discounts
Plum Benefits perks and discounts
Professional development opportunities and growth path within the brand organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

new product developmentgo-to-market planning360 marketing campaignscompetitive researchtrend analysiscampaign performance trackingpackaging developmentasset trackingproject management

Soft Skills

organizational skillsproject management skillsattention to detailexecutional excellencecollaborative mindsetcommunication skills