Basis Technologies

Senior Social Media Buyer

Basis Technologies

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $77,200 - $97,000 per year

Job Level

Senior

About the role

  • Stewarding our client’s Paid Social media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
  • Providing thought leadership and mentorship of paid social best processes impacting workflow, performance, and client satisfaction
  • Using core knowledge and on-the-job training of social media to propose strategic tactics that meet client’s objectives and KPIs
  • Working independently or with Associate and Social Media Buyers to develop campaign builds, launch and QA
  • Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
  • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
  • Testing beta opportunities and advanced targeting tactics for education of the larger team
  • Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance
  • Developing relationships with engine and technology partners to act as an ambassador for the Social team
  • Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs
  • Actively troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
  • Providing education on paid social platform tools to other internal teams as needed
  • Mentoring and guiding Social Media Buyers and Associate Social Media Buyers

Requirements

  • 5 years of direct experience with the daily management and execution of Paid Social campaigns across all major platforms or equivalent combination of education, training, and experience, etc
  • Mastered expertise in paid social optimization, analysis and advanced activation
  • Familiarity working alongside a media planning team to recommend channel tactics and activate against strategies
  • Proven track record of exceeding paid social KPI’s
  • Ability to manage a heavier and more complicated workload under tight turnaround times
  • Adaptability and flexibility with strong attention to detail
  • Can show examples of issue resolution, process improvements
  • Strong presentation skills and masterful performance storytelling
  • Ability to work well in a cross functional team environment
  • Solutions-oriented
  • Proficiency in Excel, PPT
  • Meta Blueprint Certification
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported.
  • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
Benefits
  • Flexible work week
  • 401k/RRSP matching
  • Mental health support
  • Paid sabbaticals
  • Generous parental leave
  • Flexible work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social optimizationcampaign managementdata analysisadvanced activationperformance measurementissue resolutionprocess improvementsstrategic tacticsKPI managementad management
Soft Skills
mentorshippresentation skillscollaborationadaptabilityflexibilityattention to detailsolutions-orientedcommunicationteamworkthought leadership
Certifications
Meta Blueprint Certification