Account Manager – Value for Money – Automotive Refinish

BASF

Value for Money Account Manager driving sales growth for BASF Refinish products through distributor engagement. Supporting sales teams and aligning strategy with customer needs in the automotive industry.

Posted 4/29/2026full-timeRemote • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Driving sales growth of BASF Refinish value-for-money products through existing and new distribution partners.
Supporting and influencing distributor sales teams to actively carry, promote, and sell VFM product lines.
Partnering closely with the BASF Refinish field sales organization to identify and execute new conversion opportunities.
Acting as a subject-matter expert on VFM offerings, positioning, and competitive differentiation.
Identifying and developing new distribution opportunities that align with BASF’s value-for-money strategy.
Strengthening relationships with key distributor stakeholders, including owners, managers, and inside/outside sales teams.
Supporting distributor onboarding, product launches, and sales enablement activities.
Assessing and defining the current BASF Refinish Value for Money strategy, including channel approach, product mix, and target segments.
Recommending and implementing enhancements to the VFM strategy based on market dynamics, customer feedback, and sales performance.
Monitoring competitive activity, pricing trends, and customer needs in the value segment to inform ongoing strategy adjustments.
Collaborating with marketing, product management, and leadership to ensure strategy alignment and execution excellence.
Serving as a key connector between distribution, inside sales, and field sales teams.
Providing insights, recommendations, and performance updates to Distribution Management and Refinish leadership.
Supporting training initiatives for distributors and internal sales teams related to VFM products and selling approaches.
Traveling approximately 50% of the time to support distributor meetings, sales calls, training sessions, and key customer engagements.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Sales, or a related field (or equivalent experience).
5+ years of experience in sales, inside sales, or commercial roles within automotive refinish, coatings, or a related industry.
Proven experience working with distribution partners and indirect sales channels.
Strong strategic thinking skills with the ability to translate strategy into actionable sales execution.
Excellent communication, relationship management, and presentation skills.
Ability to work cross-functionally and influence without direct authority.
Willingness and ability to travel up to 50%.
Experience within automotive refinish, paint, coatings, or aftermarket automotive channels (preferred).
Prior exposure to value, economy, or price-segmented product portfolios (preferred).
Experience supporting product conversions or competitive takeaways (preferred).

Benefits

Comp & perks

Flexible work arrangements whenever possible
Highly competitive retirement savings plan with company match and investment options
Well-being programs that include comprehensive mental health support for you and your household family members
Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
Back-up child and elder care with discount programs for families of all ages and stages
Mentoring and career development opportunities that allow you to share, learn, and thrive
Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
Employee crisis support for when the unexpected happens
Access to our BASF wine cellar, employee discounts, and much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales growthsales enablementproduct launchesmarket dynamicscompetitive analysisstrategic thinkingrelationship managementpresentation skillscross-functional collaborationproduct conversions

Soft Skills

influencingcommunicationteamworktrainingcustomer engagementproblem-solvingnegotiationadaptabilityleadershipstakeholder management

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Sales