Ag Field Marketing Manager – South Region
BASF
full-time
Posted on:
Location Type: Office
Location: Research Triangle Park • North Carolina • United States
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About the role
- Lead the marketing strategy for one of our four U.S. sales regions
- Be the lynchpin for both planning and in-season demand creation activities in the region
- Serve as the primary marketing contact for internal and external stakeholders in your core region
- Act as the “voice of the region” back to the marketing team and other commercial stakeholders
- Lead strategic marketing and customer experience input in the sales planning process
- Develop customer presentations and sales messaging for your core region
- Oversee the analysis, implementation, and execution of competitive response tactics, customer business plans, and geographic-specific offers.
Requirements
- Have a Bachelor's Degree in Marketing, Agricultural, Business or related area and 10-12 years’ overall experience
- MBA preferred
- Possess 5+ years of experience in leading sales, product management, marketing, and/or customer experience teams in agricultural inputs
- Demonstrate the ability to lead and think strategically, providing marketing direction to the Sales Team, Sales Leadership, and all other commercial functions for your region
- Exhibit the ability to motivate the sales force and distributors, keeping them informed about products, product performance, and our go-to-market strategy for key crop systems
- Bring experience in project management, managing multiple tasks and projects simultaneously, and working across organizational boundaries to build alignment and drive closure
- Excel in navigating matrixed environments, demonstrating the ability to get things done in large organizations through influence by leveraging extensive interpersonal and cross-group/function collaboration skills
- Possess excellent Microsoft Office skills (particularly in PowerPoint and Excel) to create presentations and lead in-season demand creation for your region.
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycustomer experiencesales planningcompetitive analysisproject managementsales messagingdemand creationagricultural inputsstrategic thinkingteam leadership
Soft Skills
interpersonal skillsinfluencecollaborationmotivationorganizational skillscommunicationalignment buildingstrategic directionproblem-solvingadaptability
Certifications
Bachelor's Degree in MarketingMBA