BASF

Director of Global Technical Marketing – Technical Service, Lubricant Components

BASF

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business.
  • Define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support.
  • Translate innovations into customer-facing value and enable strong regional execution, accelerate formulation success, drive adoption of lubricant component technologies, and support profitable business growth.
  • Create standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools to support consistent commercialization and scalable adoption of lubricant components across regions.
  • Ensure timely execution of technical projects and customer requests—including product development activities, quality-complaint investigations, validation work, and raw-material adoption—while maintaining oversight of global lubricant regulations, OEM specifications, ASTM/ISO test methods, and sustainability drivers.
  • Represent BASF in industry bodies, standards committees, and customer forums, and translate R&D innovations into customer-facing solutions that support global product launches, commercialization, lifecycle management, localization, and reformulation for regional requirements.
  • Own budgets for global technical marketing and service, track ROI, and ensure CRM and knowledge-management systems capture learnings, adoption rates, launch performance, and data needed for informed decision making.

Requirements

  • Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage.
  • Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs.
  • Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions.
  • Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels.
  • Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications.
  • Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups.
  • Are experienced with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing.
  • Are willing to travel internationally to customer sites, production facilities, and industry events.
Benefits
  • Flexible work arrangements whenever possible
  • Highly competitive retirement savings plan with company match and investment options
  • Well-being programs that include comprehensive mental health support for you and your household family members
  • Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
  • Back-up child and elder care with discount programs for families of all ages and stages
  • Mentoring and career development opportunities that allow you to share, learn, and thrive
  • Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
  • Employee crisis support for when the unexpected happens
  • Access to our BASF wine cellar, employee discounts, and much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Chemical EngineeringChemistryTribologyTechnical MarketingTechnical ServiceApplication DevelopmentProduct DevelopmentValidation ProgramsRegulatory ComplianceMarket Analysis
Soft skills
People LeadershipStakeholder ManagementCommunicationStrategic ThinkingDecision MakingTeam LeadershipCross-Regional CollaborationProblem SolvingData SynthesisCustomer Engagement
Certifications
MS in Chemical EngineeringPhD in Chemical EngineeringMBA