Lead Trait Marketing
BASF
full-time
Posted on:
Location Type: Office
Location: Research Triangle Park • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Architecting and executing forward-looking marketing strategies for current and future trait technologies in soy and cotton, ensuring market readiness and competitive differentiation.
- Leading the commercialization project plan for Nemasphere and other innovations, driving milestone achievement, stakeholder alignment, and flawless go-to-market execution.
- Responsible for pricing, promotion, placement, and product decisions.
- Representing trait marketing at executive forums, shaping strategic decisions and delivering high-impact communications to senior leadership and external stakeholders.
- Designing and deploying integrated marketing assets and campaigns that accelerate market adoption, drive early demand, and establish BASF’s leadership in trait innovation.
- Continuously monitoring market trends, competitive dynamics, and customer insights to inform strategic planning and long-term portfolio development.
Requirements
- Possess a degree in Marketing, Agronomy, Business, or related discipline; MBA or MS strongly preferred.
- Have minimum 12 years of progressive leadership experience in agricultural marketing, product commercialization, and strategic portfolio management.
- Demonstrate expertise in seed and trait markets, with a focus on soy and cotton.
- Have a proven track record of leading high-impact, cross-functional initiatives and executive-level communications.
- Have exceptional strategic acumen, storytelling ability, and project leadership skills.
- Are willing and able to travel up to 50% to engage with stakeholders and represent BASF at industry events.
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiescommercialization project managementpricing decisionspromotion strategiesproduct decisionsintegrated marketing campaignsmarket trend analysiscompetitive dynamics analysiscustomer insights analysisportfolio development
Soft skills
leadershipstakeholder alignmenthigh-impact communicationstrategic acumenstorytellingproject leadershipcross-functional collaborationexecutive-level communicationadaptabilityproblem-solving
Certifications
MBAMS