Working Student, Global Online Communications
BASF
internship
Posted on:
Location Type: Office
Location: Limburgerhof • 🇩🇪 Germany
Visit company websiteJob Level
Entry Level
About the role
- support the maintenance and development of the global social media calendar to ensure timely coverage of key global topics and projects.
- create engaging social media content including text, image and video assets aligned with our branding and strategic communication goals.
- contribute to quarterly reporting by measuring key performance indicators as well as analyzing results.
- deliver competitive benchmarking for annual social media performance reviews.
- manage paid advertising campaigns and support organic growth strategies.
- ensure professional and timely engagement across social media platforms and shared mailboxes through a customer-oriented response workflow.
- cover industry events with live updates, post-event content as well as interviews.
- conduct research on trends and innovations in digital and AI communication and contribute to the internal AI writing assistant.
Requirements
- enrolled in a master's degree program in business, communications, marketing, graphics/video design or social sciences
- previous job experience in communications or (online) marketing
- familiar with image editing (e.g. Canva, Adobe) and/or video software (e.g. Canva, CapCut, Adobe, Camtasia etc.) together with proficient handling of the Microsoft 365 office suite
- ideally basic web design & CMS experiences, SEO/SEA skills and AI expertise
- advanced English skills along with enthusiasm for bringing content ideas to life.
Benefits
- From day one you will be part of the BASF family.
- You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
- Depending on the location of the respective group company you will get to know BASF and participate in various workshops and guided tours.
- In this way you will make numerous interesting experiences and get a deep insight into the world´s leading chemical company.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media content creationperformance measurementcompetitive benchmarkingpaid advertising campaign managementorganic growth strategiesimage editingvideo software proficiencyweb designSEOAI expertise
Soft skills
customer-oriented responseengagementcommunicationresearchcreativityanalytical skillsteam collaborationtime managementadaptabilityenthusiasm