Senior Product Manager – Ornamentals
BASF
full-time
Posted on:
Location Type: Office
Location: Research Triangle Park • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead strategic marketing initiatives for the Ornamentals portfolio, focusing on greenhouse and nursery markets.
- Drive portfolio growth through innovative product positioning, market analysis, and execution of go-to-market strategies.
- Define and implement segment plans, track KPIs, and ensure financial objectives are met.
- Develop and execute go-to-market strategies, including pricing, positioning, and promotional plans.
- Partner with Sales, R&D, Supply Chain, and Marketing Operations to deliver impactful programs.
- Identify market opportunities, build business cases, and lead product launches.
- Manage short- and long-term forecasting, supply planning, and profitability analysis.
Requirements
- Possess a Bachelor’s degree, required; an advanced degree is preferred.
- Have 8+ years in marketing or product management within agriculture or related industries.
- Demonstrate strong strategic thinking, communication, and organizational skills.
- Have proven ability to manage complex portfolios and deliver results.
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisgo-to-market strategiesproduct positioningfinancial objectivesKPI trackingforecastingsupply planningprofitability analysisbusiness case developmentproduct launches
Soft skills
strategic thinkingcommunicationorganizational skillsportfolio managementresults delivery
Certifications
Bachelor's degreeadvanced degree