Marketing

• Develop, coordinate implementation and monitor progress of North American segment strategy incl. key activities and milestones in liaison with Sales, Marketing Communications, Technology and Supply Chain & Operations organization and global functions.
• Conduct industry segment analyses and benchmarking.
• Refine business set-up and sales channels for profitable growth.
• Responsible for pricing strategy and its alignment with Head of Global Segments and (Global/Regional) Key Account Managers.
• Define features, services and customer experience needed for product profitability and success.
• Own, manage and steer North American portfolio and innovation pipeline.
• Align with global activities.
• Coordinate and facilitate North American product launches and identify new application and service needs within the industry.
• Promote new products / technologies (internally & externally)
• Inform countries about global marketing concepts, brand strategies, support.
• Determine strategic customer events and company participation in trade shows and associations, organize and manage all aspects of it with the support of the sales organization.
• Design and create marketing material and roll out to sales force and to customers.
• Gather regional market intelligence for the industry like country insights, leads, industry trends and relay back to the organization.
• Interact with key customers in liaison with Key Industry Sales and Field Sales to determine and achieve strategic segment goals.
• Advise on strategic commercial investments, e.g. systems, tools, vendors.
• Manage and drive approval of targeted products / product lines.
• Interact with key customers to determine key goals and directives.
• Be involved in the process of annual budget preparation (target setting and revision), project approvals, new product requests, offer approvals.

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