Marketing Operations Manager

Baseten

Marketing Operations Manager strengthening Baseten’s marketing systems for its AI inference platform. Owning data integrity, automation, inbound defenses, and revenue workflows.

Posted 8/15/2026full-timeNew York City • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $190,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in marketing operations, particularly in managing marketing tech stacks, data integrity, and lead scoring systems. Proficient in collaborating with cross-functional teams to optimize workflows and implement custom solutions.

Highest-signal resume keywords

Marketing Operations ManagementSalesforce ExpertiseLead Scoring DevelopmentData Integrity EnforcementTag Management Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Automation PlatformsLead ScoringData DeduplicationLifecycle StagesAttribution InfrastructureEmail InfrastructureAPIsLight ScriptingAutomation ToolsCampaign Management

Soft Skills

Stakeholder ManagementStrong QA InstinctSystems ThinkingDocumentation SkillsAgility

Tools & Technologies

SalesforceGTMN8nZapierEmail SystemsTracking PixelsWebhooksAnomaly Alerting ToolsCampaign Tracking ToolsData Governance Tools

Industry Keywords

B2B SaaSDeveloper-ToolingMarketing Tech StackData IntegrityWorkflow AutomationSpam ProtectionRate LimitingEmail ValidationContact ManagementRevOps

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Own the marketing tech stack end-to-end, including ad platforms, email systems, tracking, pixels, forms, and connectors
Build inbound defenses such as spam/bot protection, rate limiting, email/domain validation, sync gating, and anomaly alerting
Enforce data integrity through UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, and canonical metric definitions
Operationalize the web request pipeline with the development agency using structured briefs, tickets, SLAs, and launch-day runbooks
Systematize marketing operations request intake, including triage, prioritization, and automation of repeat requests
Partner with RevOps, Data, and Sales to close workflow gaps involving program tracking, approvals, and contact-versus-opportunity data
Build or implement custom solutions, including AI-powered workflows
Develop and implement a roadmap for the future marketing stack

Requirements

What you’ll need

6+ years in marketing operations at a B2B SaaS or developer-tooling company
Deep, hands-on expertise in MAPs and Salesforce, including field mapping, sync governance, workflows, and campaign objects
Experience personally building lead scoring, routing, lifecycle stages, and attribution infrastructure
Experience fixing messy data, including dedupes, backfills, spam attacks, and tracking outages
Comfort with tag management (GTM), webhooks, APIs, and light scripting/automation using n8n, Zapier, Python, or AI-agent tooling
Systems and failure-mode thinking
Familiarity with email infrastructure and deliverability
Strong QA instinct
Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
Ability to move quickly without compromising data integrity and to document work
Ability to work onsite Tuesday-Thursday at the San Francisco or New York office
Unrestricted work authorization in the United States

Benefits

Comp & perks

Competitive compensation, including meaningful equity
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities