GTM Engineer

Baseten

. Own the CRM enrichment strategy — design and maintain the data foundation our GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack (Clay, Harmonic, Salesforce, and beyond) .

Posted 4/22/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $175,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

ApolloSQL

About the role

Key responsibilities & impact

Own the CRM enrichment strategy — design and maintain the data foundation our GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack (Clay, Harmonic, Salesforce, and beyond)
Audit the stack and generate your own backlog — we have a lot of tools, some overlap, and real gaps. Walk in with a point of view, identify what's missing or broken, and prioritize accordingly — without waiting to be handed a roadmap
Ship rep productivity workflows fast — triage asks from the field, identify the low-hanging fruit, and build it. A good week looks like a VP of Sales asking for something Monday and having it live by Wednesday
Know when to go custom — not everything belongs in a point-and-click tool. You're comfortable spinning up bespoke AI-powered solutions in Claude Code or similar when the problem calls for it, and you make that call with judgment, not default
Think in systems, not solutions — every workflow you build has upstream and downstream implications. You anticipate them, design for them, and don't create technical debt that someone else has to unwind six months later
Integrate third-party APIs to sync events and information across disparate systems — ensuring data flows reliably between the tools your team depends on every day
Think long-term about stack consolidation — we have duplication and shadow IT across enrichment, routing, and engagement. Part of this role is helping us build toward a smaller, more intentional stack over time
Document what you build — if people can't find it, understand it, or trust it, it doesn't matter how well it works

Requirements

What you’ll need

3–5 years of startup experience with a focus on campaign management or integrated marketing. Developer audience a plus.
Demonstrated ability to manage multi-channel campaigns end-to-end with strong project management instincts.
Familiarity with modern marketing tech stacks (HubSpot, Clay, Apollo, etc.).
Strong analytical skills and comfort with campaign metrics and attribution. Excel mandatory. BI tool familiarity mandatory. SQL preferred, or a willingness to learn on the job.
Sharp storytelling instincts — you know how to translate a product narrative into a campaign that lands with a technical audience.
Comfortable working autonomously in high-growth, early-stage environments.
Automation- and AI-native mindset; ability to leverage tools to move fast and scale impact.

Benefits

Comp & perks

Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM enrichment strategydata qualityenrichment workflowsdata provider orchestrationAPI integrationcampaign managementproject managementSQLExcelBI tools

Soft Skills

analytical skillsstorytellingautonomous workjudgmentsystem thinkingprioritizationcommunicationproblem-solvingadaptabilitycollaboration