Baseten

Customer Marketing Manager

Baseten

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $150,000 - $190,000 per year

About the role

  • Serve as the DRI for every customer co-marketing launch end to end — managing timelines, coordinating internal and external stakeholders, and driving the process from first outreach to final publication
  • Own the single source of truth for what's in flight across all customer co-marketing activity
  • Coordinate with design, social, and sales to ensure every asset is built, approved, and distributed correctly
  • Own the customer evidence library: written case studies, video stories, customer quote repository, logo library, and sales snippets ensuring all assets stay current and are tagged and accessible for sales and marketing use
  • Run the monthly operating rhythm: new logo additions from closed-won opportunities, asset updates, and customer health checks
  • Identify and develop new co-marketing opportunities across the full bill of materials — blog posts, joint webinars, press releases, social content, video series, event appearances, and more
  • Stand up a Customer Advisory Board (CAB) program
  • Build a structured customer reference program

Requirements

  • 6+ years in customer marketing, product marketing, or a closely related function
  • Demonstrated track record building customer advocacy programs for technical audiences or at early-stage companies
  • Strong ability to craft narratives that resonate with developers while articulating clear business value
  • Experience producing a range of content formats: written case studies, video testimonials, technical blog posts, social content
  • Comfort engaging directly with technical audiences — you understand developer workflows, tools, and priorities well enough to be credible in the room
  • Excellent at making complex technical concepts accessible across different audiences and formats
  • Deeply organized and naturally process-oriented — you build systems, not just outputs
  • Thrives in ambiguous, fast-moving environments where the programs you're running don't exist yet and you're the one building them
  • Proactive and detail-obsessed, with a low tolerance for assets that are out of date or processes that only live in someone's head.
Benefits
  • Competitive compensation, including meaningful equity.
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer advocacy programscontent productioncase studiesvideo testimonialstechnical blog postssocial contentco-marketingnarrative craftingprocess buildingcustomer reference program
Soft Skills
organizational skillsprocess-orientedproactivedetail-orientedcommunicationadaptabilitycreativitycollaborationproblem-solvingstakeholder management