Customer Marketing Manager

Baseten

Customer Marketing Manager shaping customer evidence and co-marketing strategies at AI platform company. Collaborating with ML engineers to build trust and engagement.

Posted 4/16/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the DRI for every customer co-marketing launch end to end — managing timelines, coordinating internal and external stakeholders, and driving the process from first outreach to final publication
Own the single source of truth for what's in flight across all customer co-marketing activity
Coordinate with design, social, and sales to ensure every asset is built, approved, and distributed correctly
Own the customer evidence library: written case studies, video stories, customer quote repository, logo library, and sales snippets ensuring all assets stay current and are tagged and accessible for sales and marketing use
Run the monthly operating rhythm: new logo additions from closed-won opportunities, asset updates, and customer health checks
Identify and develop new co-marketing opportunities across the full bill of materials — blog posts, joint webinars, press releases, social content, video series, event appearances, and more
Stand up a Customer Advisory Board (CAB) program
Build a structured customer reference program

Requirements

What you’ll need

6+ years in customer marketing, product marketing, or a closely related function
Demonstrated track record building customer advocacy programs for technical audiences or at early-stage companies
Strong ability to craft narratives that resonate with developers while articulating clear business value
Experience producing a range of content formats: written case studies, video testimonials, technical blog posts, social content
Comfort engaging directly with technical audiences — you understand developer workflows, tools, and priorities well enough to be credible in the room
Excellent at making complex technical concepts accessible across different audiences and formats
Deeply organized and naturally process-oriented — you build systems, not just outputs
Thrives in ambiguous, fast-moving environments where the programs you're running don't exist yet and you're the one building them
Proactive and detail-obsessed, with a low tolerance for assets that are out of date or processes that only live in someone's head.

Benefits

Comp & perks

Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer advocacy programscontent productioncase studiesvideo testimonialstechnical blog postssocial contentco-marketingnarrative craftingprocess buildingcustomer reference program

Soft Skills

organizational skillsprocess-orientedproactivedetail-orientedcommunicationadaptabilitycreativitycollaborationproblem-solvingstakeholder management