SEO Manager

Baselane

SEO Manager leading organic search strategy and AI initiatives for Baselane, enhancing discoverability and performance of financial services for landlords. Collaborating with cross-functional teams to drive growth.

Posted 4/15/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$100,000 - CA$130,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the vision, strategy, and roadmap for SEO/GEO growth tools, identifying and scaling new organic opportunities to drive new user acquisition and expansion.
Evolve continuously by leveraging AI tools, in-depth data insights, user research, and competitive intelligence to deliver impactful solutions quickly and at scale.
Define ambitious growth goals, own performance against key metrics, and leverage data/user insights to proactively identify optimization opportunities for growth tools and features.
Partner closely with product team to stay on top of the latest product explorations, and champion our users’ needs
Develop content briefs and strategy to hit your monthly targets with support from AI agents and the content team
Collaborate effectively with operations, design, content, and marketing teams, ensuring seamless technical execution aligned with user needs and business goals.
Proactively monitor industry trends, search algorithm updates, emerging technologies, and competitor strategies to ensure our growth engine remains at the cutting edge.

Requirements

What you’ll need

5+ years of experience in SEO/GEO
You’ve tinkered with AI agents via Claude Managed Agents, Openclaw, N8N, etc and have gone deep in experimentation
Deep understanding of SEO/GEO best practices, search engine algorithms, and digital marketing trends, with a strong grasp of the ever-evolving search landscape.
Experience working with and/or managing a team of content/copy writers to achieve a content SEO strategy that you built
Experience with web and mobile app architecture optimization and its intersection with SEO
Proficient in using SEO analytics tools, including Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, and Google Analytics, among other industry-standard platforms.
Highly impact-focused, with a demonstrated history of delivering concrete results
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and clearly convey complex topics to a diverse array of stakeholders
Extremely proactive with the ability to initiate and execute complex projects independently.
Have partnered with product, design, data science, and engineering teams to enhance web experiences and ensure seamless marketing-to-product integration
Ability to inspire and get buy-in to influence the roadmap.
Creative thinker with system-level problem-solving skills and an AI-first mindset.

Benefits

Comp & perks

Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
Regular social events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOGEOAI toolsSEO analytics toolsweb architecture optimizationmobile app architecture optimizationcontent strategysearch engine algorithmsdigital marketing trendsdata insights

Soft Skills

communicationinterpersonal skillscollaborationproactivityproblem-solvingcreativityleadershipinfluenceteam managementstrategic thinking