Baselane

SEO Manager

Baselane

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$100,000 - CA$130,000 per year

About the role

  • Define and own the vision, strategy, and roadmap for SEO/GEO growth tools, identifying and scaling new organic opportunities to drive new user acquisition and expansion.
  • Evolve continuously by leveraging AI tools, in-depth data insights, user research, and competitive intelligence to deliver impactful solutions quickly and at scale.
  • Define ambitious growth goals, own performance against key metrics, and leverage data/user insights to proactively identify optimization opportunities for growth tools and features.
  • Partner closely with product team to stay on top of the latest product explorations, and champion our users’ needs
  • Develop content briefs and strategy to hit your monthly targets with support from AI agents and the content team
  • Collaborate effectively with operations, design, content, and marketing teams, ensuring seamless technical execution aligned with user needs and business goals.
  • Proactively monitor industry trends, search algorithm updates, emerging technologies, and competitor strategies to ensure our growth engine remains at the cutting edge.

Requirements

  • 5+ years of experience in SEO/GEO
  • You’ve tinkered with AI agents via Claude Managed Agents, Openclaw, N8N, etc and have gone deep in experimentation
  • Deep understanding of SEO/GEO best practices, search engine algorithms, and digital marketing trends, with a strong grasp of the ever-evolving search landscape.
  • Experience working with and/or managing a team of content/copy writers to achieve a content SEO strategy that you built
  • Experience with web and mobile app architecture optimization and its intersection with SEO
  • Proficient in using SEO analytics tools, including Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, and Google Analytics, among other industry-standard platforms.
  • Highly impact-focused, with a demonstrated history of delivering concrete results
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and clearly convey complex topics to a diverse array of stakeholders
  • Extremely proactive with the ability to initiate and execute complex projects independently.
  • Have partnered with product, design, data science, and engineering teams to enhance web experiences and ensure seamless marketing-to-product integration
  • Ability to inspire and get buy-in to influence the roadmap.
  • Creative thinker with system-level problem-solving skills and an AI-first mindset.
Benefits
  • Competitive compensation
  • Equity - Ownership in what we are building!
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working hours and location
  • Remote working stipend to set up a home office
  • Regular social events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGEOAI toolsSEO analytics toolsweb architecture optimizationmobile app architecture optimizationcontent strategysearch engine algorithmsdigital marketing trendsdata insights
Soft Skills
communicationinterpersonal skillscollaborationproactivityproblem-solvingcreativityleadershipinfluenceteam managementstrategic thinking