Community Manager
Baselane
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$70,000 - CA$85,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead Baselane’s community initiatives, including our Ambassador Program, webinar series, social channels, conferences and events, and online community forums.
- Build authentic relationships and engage with existing digital communities of real estate investors.
- Plan, launch, and track lead acquisition campaigns across channels such as email, events, webinars, paid social, and paid search.
- Develop and execute a social media content strategy to increase awareness of Baselane and drive qualified leads across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter).
- Manage a content calendar supporting brand campaigns, product launches, demand generation, customer stories, UGC, and employer brand initiatives.
- Use your creativity and storytelling to produce webinars that educate and engage our audience.
- Collaborate closely with Sales and RevOps to hand off leads and continually optimize funnel performance and lead quality.
- Own and drive MQL targets, leveraging data and experimentation to maximize performance across sales-assisted channels.
Requirements
- 3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environment.
- Strong cross-functional collaborator with experience working alongside Sales, Operations, Brand Marketing, and Product teams.
- Proven track record managing multi-channel campaigns that drive MQLs and measurable results.
- Data-driven marketer skilled in testing, analysis, and optimization to improve campaign performance.
- Proficient with Salesforce, HubSpot, Google Analytics, and similar tools for tracking and insight generation.
- Authentic community builder with a knack for engagement and conversation across online and offline investor communities.
- Skilled at building webinar strategies with experience interviewing subject matter experts and translating insights into compelling content.
- Analytical thinker who uses data to inform strategy, identify emerging topics, and adjust content to drive business outcomes.
- Highly organized project manager capable of prioritizing high-impact work and operating independently.
- Able to join us in our Toronto office 2 days a week.
Benefits
- Competitive compensation
- Equity - Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcommunity managementmulti-channel campaignslead acquisitionwebinar strategiesdata analysiscampaign optimizationcontent strategyMQL management
Soft skills
cross-functional collaborationcreativitystorytellingcommunity buildingengagementanalytical thinkingproject managementorganizationindependence