Basecamp Skills

Content Creator

• Content creation & storytelling
• Creating short-form content for platforms including TikTok, Instagram Reels, LinkedIn and YouTube Shorts
• Supporting the development of creative concepts, campaign ideas and social-first content
• Writing captions and adapting tone of voice for different audiences and brands
• Helping create engaging content designed for online communities and digital audiences
• Supporting influencer and creator-led campaigns
• Researching social trends, creators and audience behaviour
• Assisting with campaign planning, content scheduling and publishing
• Learning how brands work with creators and communities online
• Capturing and editing content using tools like CapCut, Canva or Adobe Creative Suite
• Supporting shoots, creator campaigns and behind-the-scenes content production
• Repurposing long-form content into short-form social assets
• Organising and preparing media assets for use across campaigns and platforms
• Monitoring how content performs across social platforms
• Supporting reporting on engagement, views and audience growth
• Learning how analytics and insights shape future content decisions
• Working closely with social, creative and strategy teams
• Supporting projects across multiple brands and campaigns
• Learning professional agency and content workflows
• Completing your Level 3 Content Creator apprenticeship alongside hands-on experience

Content Creator Apprentice

• Content creation & storytelling
• Creating short-form content for platforms including TikTok, Instagram Reels, LinkedIn and YouTube Shorts
• Supporting the development of creative ideas, scripts and content concepts
• Writing captions and adapting tone of voice for different audiences and platforms
• Helping turn briefs into engaging, audience-focused content
• Capturing and editing content using tools like CapCut, Canva or similar platforms
• Repurposing podcasts, events and long-form content into short-form social assets
• Supporting filming days, content shoots and behind-the-scenes production
• Organising and preparing media assets for use across channels
• Supporting content planning across campaigns and client projects
• Researching trends, formats and audience behaviour to inspire new ideas
• Assisting with content calendars, scheduling and publishing
• Monitoring how content performs across social platforms
• Supporting basic reporting on engagement, reach and audience growth
• Learning how to use insights and analytics to improve future content
• Working closely with marketing, social and creative teams
• Supporting projects across multiple brands and campaigns
• Learning professional production and content workflows

• Content creation & storytelling
• Creating short-form content for platforms including TikTok, Instagram Reels, LinkedIn and YouTube Shorts
• Supporting the development of creative concepts, campaign ideas and social content
• Writing captions and adapting tone of voice for different audiences and brands
• Helping bring brand stories and digital projects to life through engaging content
• Video, editing & production
• Capturing and editing content using tools like CapCut, Canva or Adobe Creative Suite
• Supporting behind-the-scenes filming, project showcases and creative shoots
• Repurposing long-form content into short-form social assets
• Organising and preparing media assets for use across campaigns and platforms
• Branding & digital marketing
• Supporting content planning across social and digital campaigns
• Researching trends, design inspiration and audience behaviour
• Assisting with content calendars, scheduling and publishing
• Learning how content supports wider brand and business goals
• Performance & optimisation
• Monitoring social media performance and engagement
• Supporting reporting on audience growth and campaign performance
• Learning how insights and analytics shape future creative decisions
• Collaboration & development
• Working closely with designers, developers and creative strategists
• Supporting projects across multiple brands and industries
• Learning professional creative and production workflows
• Completing your Level 3 Content Creator apprenticeship alongside hands-on experience