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Growth Marketing Manager
Base Camp Data SolutionsGrowth Marketing Manager focusing on demand generation and campaign execution for B2B services. Leveraging AI tools and multi-channel campaigns to drive qualified lead generation.
About the role
Key responsibilities & impact- Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, light paid media)
- Support outbound sales efforts with targeted campaigns and messaging
- Execute lead generation initiatives for SMB and healthcare segments
- Rapidly test, iterate, and scale campaigns based on performance data
- Develop consistent content output (LinkedIn, email, website)
- Create high-impact assets: case studies, insights, industry POV content
- Maintain website content including campaign landing pages
- Repurpose content for multiple formats (ads, outbound messaging, email campaigns)
- Develop sales enablement materials such as one-pagers, presentations, flyers
- Leverage AI tools to accelerate content creation, campaign execution, and reporting
- Partner with sales and product teams to align campaigns with revenue priorities
Requirements
What you’ll need- 5+ years in B2B marketing, demand generation, or growth marketing
- Experience with LinkedIn marketing and B2B content creation
- Familiarity with email marketing and light paid media (LinkedIn, Meta)
- Hands-on experience managing website content and landing pages
- Strong execution mindset with the ability to launch and iterate quickly
- Practical experience using AI tools to enhance marketing productivity
Benefits
Comp & perks- This is a remote position.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationgrowth marketingLinkedIn marketingemail marketingpaid mediacontent creationwebsite content managementlead generationcampaign optimization
Soft Skills
execution mindsetability to iterate quicklycollaborationcontent developmentstrategic planning