Director of Digital Marketing

bartaco

Director of Digital Marketing at bartaco, managing end-to-end digital marketing strategies and campaigns. Focused on paid media, CRM, and performance analytics across multiple channels.

Posted 5/8/2026full-timeRemote • Colorado, District of Columbia, Florida, Maryland, Massachusetts, New York, North Carolina, Pennsylvania, South Carolina, Tennessee • 🇺🇸 United StatesLead💰 $120,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
Manage agency and vendor relationships, holding partners accountable to results.
Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
Design incrementality-based measurement approaches — including test/control structures.
Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Requirements

What you’ll need

Bachelor's degree or higher
8+ years of experience in consumer-facing digital marketing, with proven ownership of paid media strategy and execution.
Demonstrated ability to build media plans from the ground up — connecting budget to impression targets, CPMs, reach/frequency, and measurable business outcomes.
Proven track record driving measurable, data-backed growth in multi-unit restaurant, retail, or hospitality (or similar consumer brand environment).
Strong grasp of marketing analytics, attribution, and incrementality — including test/control design and the ability to distinguish causation from correlation.
Hands-on fluency with ad platforms, pixels/events, audience building, and lifecycle tooling; comfortable being in the platforms, not just directing from above.
Experience owning CRM and lifecycle marketing programs end-to-end, including segmentation, automation, and performance optimization.
Ability to own website strategy and work cross-functionally with external product and UX teams on conversion and SEO/AEO.
Clear, direct communicator who can lead internal partners, hold agencies accountable, and present to senior leadership with confidence.
Proactive nature — operates with urgency, follows through, and builds structure in lean environments.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid media strategymarketing analyticsCRMmedia planningattributionincrementality measurementsegmentation strategyautomation flowsperformance optimization

Soft Skills

analytical rigorclear communicationleadershipproactive naturecollaborationaccountabilitypresentation skillsurgencyproblem-solvingcross-functional teamwork

Certifications

Bachelor's degree