Social Media and Events Content Strategist

Barr Engineering Co.

Social Media and Events Content Strategist leading social media strategy and campaigns for Barr Engineering Co. Collaborating across teams to enhance brand visibility and engagement through content.

Posted 5/10/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesSeniorLead💰 $77,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

lead Barr’s social media strategy using best practices, analytics, and emerging tools (including AI) to improve reach and engagement across platforms.
Track and interpret social media performance metrics, identify opportunities, and refine strategy to enhance engagement and campaign effectiveness.
Plan, write, schedule, and publish content in alignment with brand voice and business goals.
lead the development and execution of integrated marketing campaigns for Barr events, conferences, webinars, and thought leadership efforts.
Create campaign timelines, messaging frameworks, and content plans.
Translate technical and professional services content into clear, compelling messaging for external audiences while ensuring tone, voice, and brand alignment across platforms.
partner with Barr’s Events team to align promotional content with event goals, milestones, speakers, and themes.
Support live or near-real-time event coverage as needed.
Partner with Events and Communications colleagues to develop content for event presentations, booth monitors, and other event communications.
work closely with Communications and Business Development team members, as well as Barr’s engineers and scientists, to align social and campaign efforts with broader marketing and business objectives.
Collaborate with visual communications specialists to produce engaging digital assets—including graphics, videos, and animations—that support events and social campaigns.

Requirements

What you’ll need

bachelor’s degree in communications, marketing, journalism, public relations, or a related field
7 years of relevant experience.
Demonstrated ability to apply social media strategy, content marketing, or digital communications.
Proven experience applying best practices and emerging technologies to improve social media performance.
Planning and executing integrated campaigns, ideally with an events or conference focus.
Strong writing, editing, and storytelling skills with the ability to tailor content for diverse audiences.
Experience collaborating with designers or visual communications professionals.
possession of a current, valid driver’s license and acceptable driving record.
Must be legally authorized to work in the United States without the need for sponsorship by Barr, now or in the future.

Benefits

Comp & perks

Competitive, affordable insurance plans: Medical, dental, vision, life, disability, accidental death insurance, and flexible spending accounts for medical and dependent care
401(k) retirement savings plan with company contribution and Employee Stock Ownership Plan (ESOP) with company contribution in Barr stock
Barr has a "no retained earnings" model and distributes all profit to our employees through our annual bonus distribution plan, ESOP, and dividends to shareholders
Annual time and expense allowances, mentorship program, and many internal training opportunities
Paid time off, holidays, overtime for non-exempt/hourly staff, and compensatory time for exempt/salaried staff (time off or pay for extra time worked), paid family leave
Ergonomic analysis and equipment, Personal Protective Equipment allowance, wellbeing-focused educational opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent marketingdigital communicationscampaign planningwritingeditingstorytellinganalyticsemerging technologiesevent marketing

Soft Skills

collaborationcommunicationcreativitystrategic thinkingadaptabilityattention to detailproblem-solvingtime managementinterpersonal skillsleadership