Associate Director, Media Planning

BarkleyOKRP

Associate Director planning integrated media campaigns for BarkleyOKRP, an advertising agency. Leading client strategy, media analysis, budgets, vendor relationships, and junior planner development.

Posted 8/11/2026full-timeRemote • Colorado, Illinois, Montana, New York • 🇺🇸 United StatesSenior💰 $80,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning and strategy execution, with a strong focus on integrated media recommendations and client relationship management. Proficient in utilizing industry planning tools and analytics to optimize campaign performance and drive client success.

Highest-signal resume keywords

Media Planning ExperienceIntegrated Plans DevelopmentClient Relationship ManagementMentoring Junior Team MembersAnalytical Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Math AcumenFinancial DisciplineCampaign Performance EvaluationGeographic AnalysisTarget-Audience AnalysisCompetitive AnalysisStrategic RecommendationsOperational Workflow EvaluationBudget ManagementClient Presentations

Soft Skills

Exceptional Written CommunicationExceptional Verbal Communication

Tools & Technologies

MRI-SimmonsResonateYouGovVivvixPathmaticsSQADGuideline/MediaToolsNielsen

Industry Keywords

Media RecommendationsAudience-First PlansIntegrated MediaDigital ChannelsTraditional ChannelsClient ExperienceAnalyticsCRM

About the role

Key responsibilities & impact

Serve as an essential strategic and operational lead within a planning pod, bridging high-level strategy and execution
Lead integrated media recommendations and translate strategic direction into actionable, audience-first plans
Align media placement with creative messaging
Evaluate campaign performance and provide strategic recommendations on optimizations and marketplace trends
Develop geographic, target-audience, and competitive analyses to guide media plans and client spend
Own day-to-day client relationships, weekly status updates, recommendations, and campaign reviews
Collaborate with Client Experience, Strategy, Creative, Activation, Analytics, CRM, and Finance teams
Present media points of view to clients and internal stakeholders
Build relationships with media vendor partners
Manage, mentor, and coach Supervisors, Senior Planners, and Planners
Evaluate pod workflows, resources, bandwidth, and operational challenges; escalate needs to the Director
Oversee client budgets, flowcharts, media authorizations, and spend allocations
Partner with Activation and Finance on invoices and billing accuracy
Identify organic growth opportunities across Media, Data & Analytics, and CRM
Report to the VP/Director, Planning

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
5–8 years of media planning experience within an agency setting
Proven experience developing integrated plans across traditional and digital channels
Demonstrated experience directly managing or mentoring junior planning team members
High proficiency in industry planning and research tools, including MRI-Simmons, Resonate, YouGov, Vivvix, Pathmatics, SQAD, Guideline/MediaTools, and Nielsen
Strong media math acumen, financial discipline, and analytical problem-solving skills
Exceptional written and verbal communication skills
Track record of effective client presentations

Benefits

Comp & perks

Health insurance options
Flexible PTO
Life insurance
401(k)
Comprehensive benefits package