Vice President, Analytics

BarkleyOKRP

Vice President, Analytics responsible for shaping and scaling the analytics practice at MissionOne Media. Drive vision for data and insights in marketing and digital transformation.

Posted 7/27/2026full-timeKansas City • Colorado, Illinois, Kansas, Montana, New York • 🇺🇸 United StatesLead💰 $160,000 - $220,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
Holistic marketing performance reporting & dashboarding
Media measurement vendor evaluation, contracting & budget management
Cross-channel response analytics & media plan optimization
In-channel response attribution analytics & investment plan optimization
Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
New Business Development support
Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Requirements

What you’ll need

10+ years of experience in marketing/advertising analytics
Demonstrated success in helping clients take concrete action based on analytics and data
Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
Strong understanding of data and ad tech ecosystem, with a focus on digital environment
Strong leadership, mentorship, and change management skills
Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

Benefits

Comp & perks

multiple health insurance options
flexible PTO
life insurance
401K