Lead Digital Marketing Specialist, Paid Search/PPC
Window Nation
Job Level
Junior
About the role
- Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
- Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
- Campaign Structure: stewardship over campaign structure; audit, implement, and evangelize best practices across accounts, including targeting, ads, and scheduling.
- Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and connect performance trends to campaign management.
- Strategy & Innovation: lead strategic planning for entire account(s); coordinate on testing roadmaps; explore additional strategies and lead testing planning, execution, and reporting.
- Communication & Storytelling: build and maintain strong client relationships; serve as primary paid search contact; lead client calls and ensure timely follow-ups and responses.
Requirements
- Minimum 1+ year in a fast-paced agency, media, or marketing environment, with hands-on experience building and managing paid search campaigns.
- Google Ads & Bing Ads proficiency
- Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs
- Excellent organizational and communication skills
- Hands-on experience in media math
- Hands-on experience in Lead Generation and shopping campaigns
- SEM reporting and third-party analytics tools (e.g. SA360 or GA4) is a plus
- Exceptional communication skills and the ability to work collaboratively in a remote environment
- Curiosity and Skepticism; Strategic, Creative Problem-Solving; Initiative; Adaptability; Self-Development (listed qualities)
