Barkley

Associate Director, Paid Social

Barkley

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado, Missouri

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Job Level

Senior

Tech Stack

PMP

About the role

  • Leads and/or oversees campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
  • Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
  • Negotiates the best possible rates, placements, and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.
  • Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
  • Builds relationships and maintains ongoing communications with media representatives.
  • Integral activation lead in key client communication.
  • Manage, review, and perform daily account responsibilities for client portfolio.
  • Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.
  • Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
  • Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
  • Provides oversight and works closely with other team members to meet client goals.
  • Supports creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
  • Leads in collaboration with finance team members to resolve media billing issues.
  • Ensures strict adherence to client budgets while meeting client objectives.
  • Manages junior staff with training, projection prioritization, and client deliverables.
  • Stays current on all media trends and opportunities in the industry.
  • Other duties/responsibilities may be assigned from time to time.

Requirements

  • 5+ years of Social Media Buying experience required
  • Knowledge and prior use of buying software (Strata preferred)
  • Experience working in and leading team in a DSP (The Trade Desk preferred)
  • Knowledge and utilization of 1st and/or 3rd party data
  • Strong organizational and mathematical skills
  • Ability to multi-task and deliver work on-time for set deadlines
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
  • Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
  • Must be prepared for a fast-paced environment and be comfortable making decisions
  • Experience managing and training junior staff
  • Comfortable working collaboratively in a remote environment
  • Position Status: Exempt
  • Reports To: Director
  • Leadership Responsibilities: Supervises