Performance Marketing

• Leads and/or oversees campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Negotiates the best possible rates, placements, and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.
• Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Manage, review, and perform daily account responsibilities for client portfolio.
• Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
• Provides oversight and works closely with other team members to meet client goals.
• Supports creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Leads in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Manages junior staff with training, projection prioritization, and client deliverables.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

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