Head of Performance Marketing

Bark.com

Head of Performance Marketing leading paid acquisition in a two-sided services marketplace. Overseeing multi-million budgets across multiple channels and geographical markets.

Posted 5/28/2026full-timeRemote • 🇪🇸 SpainLeadWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own Paid Acquisition End-To-End: Own the entire paid acquisition stack across multiple channels (Google, Meta, Bing, TikTok, etc.)
Engineer Two-Sided, Marketplace-Aware Allocation: Build allocation logic that optimizes for marketplace outcomes.
Run Both Commercial Models In Parallel: Keep the pay-per-lead engine healthy while re-instrumenting acquisition for subscription models.
Run Creative At Performance Scale: Own the creative testing engine and productionise the AI creative pipeline.
Build AI Into The Function: Partner with the Marketing AI & Automation Engineer to ship agentic workflows.
Lead and Grow the Team: Inherit and develop the full Performance team across various channels and roles.

Requirements

What you’ll need

8-12 years in performance / growth marketing, leading teams (4+).
Must have a background in the services marketplace: you’ve run multi-million paid budgets in a two-sided services marketplace.
Pay-per-lead and subscription model experience: you’ve operated a pay-per-lead marketplace at scale.
Real scale on Google and Meta.
Strong point of view on Advantage+ / PMax, AI creative pipelines and agentic bidding.
Strong point of view on measurement, incrementality, MMM and MTA.
Working knowledge of Tableau, GA4 and modern measurement.
Fluency with the Google Ads and Meta APIs is a plus.
Excellent written and spoken English. Comfortable working async with UK, India and Spain teammates.

Benefits

Comp & perks

25 days of paid holiday, with extra days added at 3 and 5 years of service.
Fully remote working, plus up to 20 days each year to work from anywhere in the world.
An annual Learning & Development budget of €550 to spend on courses, training, or other resources that support your professional development.
A €250 allowance towards essential home office technology to help you stay connected and productive.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingpaid acquisitioncreative testingAI creative pipelinemeasurementincrementalitymulti-million paid budgetspay-per-lead modelsubscription model

Soft Skills

leadershipteam developmentcommunicationcollaboration