Head of Product, Consumer

Bark.com

Head of Product leading consumer strategies and transforming the business model at Bark. Responsible for comprehensive ownership of consumer experience and product-led growth initiatives.

Posted 4/29/2026full-timeRemote • 🇪🇸 SpainLeadWebsite

About the role

Key responsibilities & impact

Own the Consumer proposition end-to-end — from value proposition and product-led growth loops through to the day-to-day experience our consumers have when they come to Bark to get a job done.
We want a player-coach: someone who sets the direction, grows the team underneath them into stronger PMs, yet is ready to step into complex initiatives and shape them directly.
You’ll move fluently between vision, people, and execution — and you’ll make your teams faster by unblocking them, giving them clarity, and raising the bar on how we work.
This is a transformation role, not an iteration role.
We’re not looking to polish the current consumer experience - we’re rebuilding the model from the ground up, moving from a lead-gen business to a subscription marketplace.

Requirements

What you’ll need

You’re a senior product leader who enjoys the player-coach balance of setting strategy, growing a team, and staying in the work.
You’re drawn to this role because Bark is genuinely transforming - and you want to help shape what comes next rather than inherit something finished.
You're a credible senior product leader. You've led Product in a fast-paced online business at scale, you contribute to company strategy rather than just functional strategy, and you communicate clearly from ICs to C-suite.
You bring real product craft. You understand marketplace or consumer demand-side dynamics, you're fluent with product-led growth loops, and you work confidently across qual and quant evidence.
You'll step into complex work yourself when it matters, without taking ownership from your PMs.
You grow people. You've made PMs stronger, and they'd vouch for it.
You operate well in change. You're AI-first as a leader - fluent with agentic workflows and AI-driven prototyping - and you can hold direction under ambiguity without waiting for certainty to act.

Benefits

Comp & perks

Professional development opportunities
Flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product-led growthmarketplace dynamicsqualitative analysisquantitative analysisproduct managementstrategy developmentAI-driven prototypingagentic workflows

Soft Skills

leadershipteam developmentcommunicationadaptabilitystrategic thinkingproblem-solvingclarity in directioncoaching