Bariendo

Product Manager

• Own our Internal EHR
• Lead completion and ongoing iteration of Bariendo’s proprietary EHR — the first longitudinal care platform built for weight care
• Translate provider, clinical, and care team needs into intuitive workflows and documentation experiences
• Ensure the EHR becomes a scalable, reliable, compliant system that reduces friction for clinicians
• Own the strategy, roadmap, and execution for our mobile patient experience
• Ship features that support onboarding, eligibility, education, communication, tracking, and follow-up care
• Create experiences that are accessible, engaging, and clinically sound
• Lead the patient acquisition journey from initial interest to scheduling
• Optimize conversion across our eligibility flow, intake forms, and self-serve scheduling
• Run rapid experiments to reduce friction and increase qualified patient volume
• Own product development for internal operations tools that drive scheduling, routing, intake, insurance, and care coordination
• Partner with operations and clinical teams to improve workflows, reduce errors, and create scalable systems
• Define product requirements, write clear PRDs, prioritize effectively, and partner closely with engineering and design
• Conduct UX research with patients and providers; run usability tests; validate concepts early
• Analyze data, partner with analytics, and use insights to guide decision-making
• Manage tradeoffs across clinical, operational, and consumer constraints
• Own roadmap development and product lifecycle from 0→1 and 1→10

Senior/Lead Product Manager

Operations

• Help build, scale, and continuously improve an efficient and effective care operations engine by designing workflows, developing SOPs, creating feedback loops, and promoting a culture of accountability and consistency across the patient journey.
• Identify and analyze key performance metrics to maintain a strong pulse on operational health, surface opportunities or issues early, and translate insights into clear recommendations and strategic levers for the organization.
• Develop strong patient relationships, manage our patient community group, and maintain an efficient feedback loop between patients and Bariendo; oversee the resolution of critical patient issues to ensure a seamless and supportive care experience.
• Collaborate closely with the Product team to design, build, and integrate tools that enhance operational efficiency, including LLM-powered workflows and CDP-driven automation, and continuously refine these solutions to improve scalability and service delivery.
• Collaborate across Care Operations, Clinical, Product, and Growth teams to ensure operational alignment with Bariendo’s strategic goals and drive patient-centered outcomes.

Manager, Care Strategy and Operations

Chief Marketing Officer

• Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.
• Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.
• Own attribution, funnel performance, and forecasting; turn insights into action.
• Develop and execute the full marketing strategy across paid, owned, and earned channels.
• Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.
• Map and continuously refine the full patient journey, from awareness through retention and referral.
• Own website optimization, CRO, landing page testing, and demand-generation creative.
• Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.
• Oversee influencer, affiliate, and PR strategies to amplify reach and trust.
• Work directly with patients, press, creators, and partners.
• Oversee all content marketing: SEO, organic social, educational content, blog, and email.
• Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.
• Lead creative development and manage agencies, freelancers, and vendors.
• Balance brand-building with measurable performance outcomes.
• Lead and grow a small team; oversee agency partners and contractors.
• Collaborate closely with clinical, operations, growth, and product teams.
• Bring a systems mindset to measurement, experimentation, reporting, and optimization.

Senior/Lead Product Manager

Manager, Care Strategy and Operations

Head of Marketing