Growth Marketing Manager – TikTok
Sirius
Head of Performance & Growth
BARFER’S
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Lead
About the role
- Lead and develop a small interdisciplinary team of performance managers and analysts
- Manage external agency relationships
- Focus on growth and optimization of new and existing customers and key KPIs (revenue, AOV, CAC, CLV, etc.)
- Develop and implement the performance marketing strategy (SEA, paid social, display, affiliate, programmatic, etc.)
- Continuously optimize the customer journey with a focus on conversion, retention and customer lifetime value
- Build and scale growth strategies including testing frameworks (A/B testing, funnel optimization, marketing automation)
- Data-driven analysis of campaign performance, budget allocation and forecasts
- Close collaboration with Brand, CRM, Finance, executive management and the board on the overall growth strategy
- Reporting line to the CEO
Requirements
- Several years of experience in performance marketing / growth—ideally in a scaling digital environment (e-commerce, D2C, SaaS, etc.)
- Proven track record of improving core KPIs in a D2C performance & growth context
- Deep understanding of paid media, tracking & attribution, funnel KPIs and marketing tech stacks
- Strong analytical, data-driven approach and a hands-on mindset
- Entrepreneurial mindset with a focus on impact and ROI
- Fluency in German and English
Benefits
- Bring your dog to work!
- Modern workplace in Berlin + remote option
- Employee discount on all BARFER'S products
- 30 days of vacation per year
- Day off on your birthday
- BARFER'S card worth €50 per month
- Attractive compensation package including discounts on the Deutschlandticket, JobRad (company bike) and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinggrowth strategiesA/B testingfunnel optimizationmarketing automationdata analysisKPI improvementpaid mediatracking & attributionmarketing tech stacks
Soft skills
leadershipanalytical mindsetdata-driven approachentrepreneurial mindsetcollaborationcommunicationhands-on mindsetfocus on impactfocus on ROIcustomer-centric approach
