Sales

• Develop and execute a comprehensive sales strategy for the AFH channel, driving growth across distributors and operators.
• Set clear objectives, revenue targets, and performance metrics that align with overall company goals.
• Drive new business acquisition while expanding market share with existing partners.
• Identify and capitalize on emerging opportunities in the foodservice sector to accelerate brand penetration and category leadership.
• Build and nurture executive-level relationships with key customers, including Sysco, US Foods, Sodexo, Compass and Operators.
• Serve as a trusted advisor to customers by delivering insights, innovation, and tailored solutions that meet their evolving needs.
• Oversee and inspire a network of broker partners, ensuring alignment with strategic goals and flawless market execution.
• Equip brokers with the tools, training, and motivation to exceed performance targets and grow brand visibility.
• Lead high-stakes negotiations with buyers and distributors to secure long-term, profitable partnerships.
• Collaborate cross-functionally to align pricing, trade investment, and promotional strategies for sustainable growth.
• Conduct detailed market and competitive analyses to identify trends, threats, and opportunities.
• Use insights to influence product development, pricing, and marketing strategies that resonate with customers and operators.
• Partner with Marketing, R&D, Supply Chain, and Finance to ensure successful execution of innovation, promotions, and customer initiatives.
• Serve as the voice of the customer within the organization to drive agility, innovation, and excellence.
• Deliver regular sales reports, performance analytics, and strategic insights to leadership.
• Recommend adjustments to strategy based on market feedback and evolving customer needs.

Director of Sales – Away From Home

Sales Manager – Spain, Portugal

Account Executive – Stablecoin Solutions

Account Executive, Bilingual (French and English)

Account Executive – Nordic Language, English Bilingual

Locals Ambassador – Sales Representative