Barcelona Children's Hospital Sant Joan de Déu

Director of Sales – Away From Home

Barcelona Children's Hospital Sant Joan de Déu

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇸 Spain

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Job Level

Lead

About the role

  • Develop and execute a comprehensive sales strategy for the AFH channel, driving growth across distributors and operators.
  • Set clear objectives, revenue targets, and performance metrics that align with overall company goals.
  • Drive new business acquisition while expanding market share with existing partners.
  • Identify and capitalize on emerging opportunities in the foodservice sector to accelerate brand penetration and category leadership.
  • Build and nurture executive-level relationships with key customers, including Sysco, US Foods, Sodexo, Compass and Operators.
  • Serve as a trusted advisor to customers by delivering insights, innovation, and tailored solutions that meet their evolving needs.
  • Oversee and inspire a network of broker partners, ensuring alignment with strategic goals and flawless market execution.
  • Equip brokers with the tools, training, and motivation to exceed performance targets and grow brand visibility.
  • Lead high-stakes negotiations with buyers and distributors to secure long-term, profitable partnerships.
  • Collaborate cross-functionally to align pricing, trade investment, and promotional strategies for sustainable growth.
  • Conduct detailed market and competitive analyses to identify trends, threats, and opportunities.
  • Use insights to influence product development, pricing, and marketing strategies that resonate with customers and operators.
  • Partner with Marketing, R&D, Supply Chain, and Finance to ensure successful execution of innovation, promotions, and customer initiatives.
  • Serve as the voice of the customer within the organization to drive agility, innovation, and excellence.
  • Deliver regular sales reports, performance analytics, and strategic insights to leadership.
  • Recommend adjustments to strategy based on market feedback and evolving customer needs.

Requirements

  • 10+ years of progressive sales experience within food manufacturing, snacks, or CPG, with a strong background in foodservice.
  • Proven success managing distributor relationships (Sysco, US Foods, Sodexo, Compass).
  • Extensive broker management experience, with a track record of motivating teams to deliver measurable growth.
  • Demonstrated ability to design and execute commercial strategies that drive profitable, sustainable growth.
  • Exceptional negotiation, communication, and leadership skills.
  • Strong analytical mindset, capable of turning data into actionable strategy.
  • Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
Benefits
  • Low-cost Health, Vision and Dental insurance coverage
  • Company paid Short-Term and Long-Term Disability
  • Company paid Life Insurance
  • Voluntary Life and AD&D insurance
  • 401(k) retirement savings plan with company match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales strategy developmentmarket analysiscommercial strategy executionnegotiationperformance metricsdata analysisbroker managementcustomer relationship managementbusiness acquisitioncategory leadership
Soft skills
leadershipcommunicationanalytical mindsetrelationship buildingteam motivationstrategic thinkingadaptabilityinsight deliverycollaborationcustomer advocacy
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingMBA
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