Executive Director, Health Plan Marketing – Marketing Operations

Banner Health

Executive Director leading government-sponsored health plan marketing and marketing operations for Banner Health, a nonprofit healthcare system. Driving compliant growth, member engagement, communications, budgets, KPIs, and workflow optimization.

Posted 8/12/2026full-timePhoenix • Arizona • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing compliant marketing strategies for government-sponsored health plans, with a strong focus on regulatory compliance, performance analytics, and cross-functional collaboration. Proven ability to manage budgets, establish KPIs, and optimize marketing tools to enhance member engagement and retention.

Highest-signal resume keywords

Health Plan Marketing StrategiesRegulatory ComplianceCross-Functional CollaborationPerformance AnalyticsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Marketing PlanningMember CommunicationsKPI DevelopmentData-Driven Decision MakingCampaign Execution

Soft Skills

LeadershipCollaborationCommunication

Tools & Technologies

WorkfrontAI

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree or MBA (Preferred)

Industry Keywords

Medicare AdvantageMedicaidACO OperationsAEPOEPSEPValue-Based Care InitiativesRegulated Environments

About the role

Key responsibilities & impact

Lead marketing and communications strategy for Banner Health’s government-sponsored health plan products, including Medicare Advantage, Medicaid, and ACO-aligned offerings
Develop and execute compliant marketing strategies supporting acquisition, retention, enrollment, and member engagement
Develop annual and campaign-level plans aligned to AEP, OEP, SEP, and state timelines
Oversee required and optional member communications and communications to employed and affiliated providers
Ensure communications are clear, accurate, accessible, consistent, and compliant
Serve as marketing lead for CMS, state, and audit requirements, coordinating reviews and filings with Legal, Compliance, and Operations
Partner with Health Plan executives, product and operations teams, Corporate Communications, and other cross-functional stakeholders
Establish KPIs tied to enrollment, retention, and engagement; monitor performance and share insights
Manage budgets supporting growth and communications
Oversee marketing strategic planning, processes, workflows, policies, leadership reporting, updates, and presentations
Optimize marketing tools and technology, including Workfront and AI, to streamline workflows and improve collaboration
Explore recommendations for Bannerwise and AI use across the Marketing function
Create standardized operating procedures for key marketing activities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field
Minimum of 12 years of progressive experience in health plan marketing, healthcare marketing, or related field
Demonstrated expertise in regulated environments
Experience with strategic marketing planning, member communications, and CMS and state regulatory frameworks
Proven ability to develop and execute compliant marketing campaigns
Proven ability to manage cross-functional partnerships and drive performance through data-driven decision making
Expertise in health plan marketing strategies, regulatory compliance, member and provider communications, budget management, performance analytics, KPI development, and cross-functional collaboration
Ability to balance growth objectives with regulatory constraints
Strong knowledge of AEP, OEP, and SEP timelines, value-based care initiatives, and ACO operations
Preferred: master’s degree or MBA
Preferred: Medicare Advantage and Medicaid experience
Preferred: experience supporting ACO or value-based models in payer-provider or integrated delivery systems
Preferred: familiarity with provider network communications

Benefits

Comp & perks

Option to participate in a variety of health, financial, and security benefits
May be eligible for the Management Incentive Program as part of the Total Rewards package
Comprehensive benefit package for benefit-eligible positions
Drug-free work environment