Senior Regional External Communications Program Manager

Banner Health

Regional communications manager strengthening Banner Health’s nonprofit healthcare reputation in Wyoming. Leading media relations, strategic messaging, digital projects, stakeholder communications, and reputation management.

Posted 8/12/2026full-timeCasper • Wyoming • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in public relations, communications, and marketing with a strong focus on strategic content development and project management. Proven ability to lead teams, manage reputational risks, and execute data-driven insights in a healthcare context.

Highest-signal resume keywords

Public Relations ManagementProject ManagementStrategic CommunicationContent Strategy DevelopmentStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsMarketingCorporate CommunicationsContent StrategyMedia OutreachBudget ManagementData AnalysisProject TrackingVendor ManagementDigital Project Leadership

Soft Skills

LeadershipInterpersonal SkillsOrganizational SkillsAnalytical ThinkingProblem-Solving

Industry Keywords

HealthcareEarned MediaMass CommunicationNonprofit MarketingReputational Risk Management

About the role

Key responsibilities & impact

Support the senior regional marketing and public relations program director on regional marketing and public relations activities
Lead and coordinate teams to create region-specific content strategies and manage workflow objectives
Maintain Banner Health’s positive reputation and manage regional reputational risks
Develop, implement, and evaluate corporate communications strategies
Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed
Conduct proactive earned media outreach through pitches, press releases, and digital postings
Select and brief appropriate spokespeople for earned media interviews
Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences
Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage
Lead special projects, initiative teams, entity committees, and cross-functional groups
Mentor and develop junior team members and support hiring and onboarding
Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting
Manage project budgets and resources, track ROI, and provide data-driven insights
Participate in disaster committees and an on-call rotation for unexpected events

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Journalism, Communications, or related field, or equivalent working knowledge in Public Relations, Communications, or Marketing
Five to seven years of progressive experience in public relations, communications, and/or marketing
Demonstrated leadership or project management experience
Comprehensive knowledge of public relations, earned media industry processes, and/or marketing
Ability to manage multiple projects and initiatives simultaneously
Excellent writing, editing, and presentation skills
Excellent organizational and planning skills
Superior project management and time management skills
Self-motivated with strong interpersonal skills
Strong strategic thinking, analytical, and problem-solving abilities
Ability to influence stakeholders and manage competing priorities
Sensitivity to public perceptions and their implications
Working knowledge of healthcare, mass communication, and earned media trends preferred
Knowledge and experience with nonprofit marketing communications preferred
Experience managing budgets, vendors, and cross-functional teams preferred
Healthcare provider environment experience preferred

Benefits

Comp & perks

Comprehensive benefit package for all benefit-eligible positions
Hybrid work arrangement with some hybrid days
Opportunity to grow your career within a large, integrated health system
Stimulating and rewarding careers
Professional development and career growth opportunities