Executive Director, Consumer Digital Engagement

Banner Health

Executive Director managing digital marketing strategies and technology platforms at Banner Health. Driving patient engagement and brand growth through innovative digital initiatives with a focus on data-driven insights.

Posted 7/31/2026full-timeRemote • Arizona, California, Colorado, Ohio, Wyoming • 🇺🇸 United StatesLead💰 $69 - $132 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, including SEO/SEM, social media, and web analytics, while fostering innovation and leading teams in a healthcare context. Proven ability to leverage data-driven insights to enhance customer engagement and optimize digital platforms.

Highest-signal resume keywords

Digital Marketing StrategySEO/SEM ExpertiseData ManagementSocial Media MarketingHealthcare Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Media TechnologiesContent DeliveryWeb AnalyticsKPI MonitoringUser Experience Trends

Soft Skills

LeadershipMentoringInnovationCollaboration

Tools & Technologies

Marketing Technology PlatformsDigital Customer Engagement Platforms

Industry Keywords

Patient-Centered MarketingConsumer Decision JourneysHealthcare MarketingRegulated Industry Experience

About the role

Key responsibilities & impact

Visionary leader responsible for shaping and driving Banner’s digital customer engagement platforms that include Banner.com and associated mobile apps
Leads a team of professionals to optimize digital platforms, harness data-driven insights, and foster innovation in the healthcare marketing landscape
Evaluates and develops a comprehensive digital marketing strategy, budget and team structure that aligns with Banner's brand, mission, and strategic priorities
Leads marketing technology platform strategy and oversees the development and maintenance of the organization's digital assets
Directs the strategy and execution of social media and partners with the marketing and brand team to build brand awareness
Establishes and monitors KPIs to measure the effectiveness of digital marketing efforts

Requirements

What you’ll need

Bachelor’s degree required or equivalent work experience
Significant experience in digital and social marketing with a successful track record in digital media technologies, data management, content delivery and digital strategy in large, complex consumer facing businesses with 10+ years of experience
Proven success as an innovative digital leader with a track record implementing change across numerous disciplines including marketing, customer experience, culture and leadership, and digital technology integration
Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys
Expertise in SEO/SEM, social media, email marketing and web analytics
Data-driven mindset with the ability to translate analytics into actionable insights
Current in user experience trends; experience in highly regulated industry or healthcare (payer, provider, strategy consulting) preferred
Skilled in mentoring and nurturing staff and teams

Benefits

Comp & perks

option to participate in a variety of health, financial, and security benefits
Management Incentive Program as part of your Total Rewards package