Consumer Product Strategy Manager II

Bank of America

Consumer product strategy manager optimizing Bank of America small-business card acquisition campaigns. Leading targeting analytics, risk strategy, performance management, and offer technology initiatives.

Posted 8/21/2026full-timeCharlotte • Arizona, Florida, Massachusetts, New Jersey, New York, North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $207,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign strategy development, targeting model optimization, and performance management, with a strong foundation in quantitative analytics and risk management. Proven ability to lead cross-functional teams and communicate complex insights effectively to drive business results.

Highest-signal resume keywords

SAS/SQL ProficiencyCampaign Performance OptimizationQuantitative Analytics ExperienceMicrosoft Excel Advanced SkillsBusiness Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentTargeting Model OptimizationQuantitative AnalyticsData AnalysisPerformance ManagementRisk ManagementForecastingTrend AnalysisProblem SolvingProcess Improvement

Soft Skills

Excellent CommunicationTeam LeadershipCoachingCross-Functional CollaborationDynamic Prioritization

Tools & Technologies

TableauPower BIMicrosoft ExcelPythonAnalytics and Reporting Tools

Industry Keywords

Credit Card ProductsLending ProductsProfit & Loss BasicsMarketing ChannelsCampaign ROI

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Lead team leaders and employees developing strategies and analytics to understand portfolio risk, increase profitability, and optimize operational performance
Establish department-wide strategies and oversee portfolio trend analysis, forecasting, and risk/control performance
Lead large-scale initiatives improving risk management, profitability, and control oversight
Identify business trends based on economic and portfolio conditions and communicate findings to senior management
Coach employees on structuring complex problems, performing analysis, and communicating results and implications
Build and maintain strategic relationships across product, technology, and business control functions
Manage targeting strategy and campaign design for SB Card monthly campaigns driving 300k+ annual account bookings
Own targeting models end-to-end and enhance models using results, trends, and policies to maximize campaign performance and marketing budget use
Develop campaign strategies including offer and channel details and partner with legal, compliance, UCRA, MDUG, and channel stakeholders to execute campaigns
Own acquisition performance management, delivering actionable insights, executive reporting, and strategic recommendations
Monitor account growth, response rates, approval rates, profitability, and campaign ROI to guide investment and targeting decisions
Lead technology projects related to offer capabilities, including gaming logic and pre-qualification functionality; participate in PI planning, user testing, validation, and rollout

Requirements

What you’ll need

Experience and knowledge of acquisition basics of targeting and marketing, with a track record of optimizing campaign performance
Understanding of marketing channels including direct mail, email, digital, and finance center
Proficient in SAS/SQL with hands-on experience querying and analyzing large data sets
Experience working with Quantitative Analytics to inform models and/or targeting tools
Proven ability to solve complex problems through structured analytics
Proficient in Microsoft Excel, including advanced formulas, pivot tables, and scenario modeling
Experience developing and executing business strategy and roadmap planning
Ability to work across functional lines and organizational levels to drive results
Ability to identify, analyze, and improve existing processes for optimization
Ability to manage varied planned and ad-hoc priorities in a dynamic, fast-paced environment
Excellent verbal and written communication; able to present complex information and insights clearly
Bachelor’s degree in Business, Data Analytics, Computer Science, or related field (desired; Master’s preferred)
Experience with analytics and reporting tools such as Tableau, Power BI, or similar platforms (desired)
Experience in Python and modeling (desired)
Experience in credit card or lending products (desired)
Understanding of Profit & Loss basics (desired)
Strategy Performance Management and Decision Strategy Governance (desired)

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and build a career
Paid time off
Resources and support to make an impact
Annual discretionary award based on individual, line of business/group, and company performance (discretionary incentive eligible)