Marketing Platform Manager – Senior Marketing Specialist

Bank of America

Marketing Platform Manager for Bank of America, overseeing Global Banking email platform operations. Managing system health and executing platform roadmap while ensuring compliance and collaboration across teams.

Posted 6/11/2026full-timeSan Francisco • California, Illinois, Massachusetts, New Jersey, New York • 🇺🇸 United StatesSenior💰 $71,600 - $119,400 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage platform operations, including system health, issue resolution, and user support
Execute platform roadmap and enhancements aligned to business priorities
Ensure adherence to SPI processes, controls, and governance standards
Lead delivery of platform initiatives (requirements, development, testing, deployment)
Coordinate across Marketing, Technology, and Operations stakeholders
Support change management including training, communication, and adoption

Requirements

What you’ll need

Experience in email marketing and digital channel management
Preferred experience with Salesforce and Salesforce Marketing Cloud
Strong project management and stakeholder coordination skills
Knowledge of risk, controls, and governance in a regulated environment
Ability to translate business needs into technical requirements

Benefits

Comp & perks

We provide industry-leading benefits
Access to paid time off
Resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingdigital channel managementproject managementstakeholder coordinationrisk managementcontrolsgovernancetechnical requirements

Soft Skills

issue resolutionuser supportchange managementtrainingcommunicationadoption