Marketing Channel Execution Manager

Bank of America

Marketing Channel Execution Manager at Bank of America achieving goals through coding and metadata management. Supporting marketing campaigns and delivering technical direction for platforms and operations.

Posted 6/11/2026full-timeChicago • Illinois, Massachusetts, New Jersey, New York • 🇺🇸 United StatesMid-LevelSenior💰 $86,200 - $120,400 per yearWebsite

About the role

Key responsibilities & impact

Achieving goals through coding and/or metadata management
Support and technical direction for platforms and operations
Interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements
Translating business needs into technical requirements for supported platforms
Working independently with direction
Delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations
Supporting the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels
End-to-end process to launch new offers and change existing offer design
Capturing requirements, driving execution timeline, writing & executing test scripts, UAT and production validation
Supporting channel integration and expansion initiatives
Developing implementation plans for targeted offers and referrals, consulting with partners across marketing
Translating the intended customer and associate experience into technical requirements for offer display
SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications
Managing strict execution timelines and SLAs for implementation plans, test script preparation, test data requests to ensure on-time and error-free deployment
Performing user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects

Requirements

What you’ll need

5 to 7 years in roles related to project and initiative delivery
Experience writing and/or capturing business and system requirements
Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration
Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption
Skilled with MS Office (PowerPoint, Excel, Word)
Demonstrated ability to identify, analyze and solve problems
Detail oriented and execution focused
Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment
Ability to navigate the organization to accomplish goals
Strong relationship management skills and the ability to coordinate and drive execution against priorities
Ability to operate in the gray space

Benefits

Comp & perks

Industry-leading benefits
Access to paid time off
Resources and support for employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

codingmetadata managementbusiness requirementssystem requirementsuser acceptance testingtest scriptsproduction validationexecution timeline managementprocess enhancementsoffer design

Soft Skills

relationship managementproblem solvingcommunicationcollaborationdetail orientedexecution focusedself-motivatedadaptabilityorganizational navigationmulti-tasking