Marketing Strategy Integration Lead

Bank of America

Program Lead responsible for marketing strategy development and execution at Bank of America. Managing migration projects for sales enablement platforms while coordinating across teams.

Posted 6/11/2026full-timePennington • Massachusetts, New Jersey, New York • 🇺🇸 United StatesSenior💰 $103,900 - $169,200 per yearWebsite

About the role

Key responsibilities & impact

Responsible for significant contributions to the overall marketing strategy for a portfolio of medium to large programs, products, and processes
Identify risks and opportunities and defining and delivering strategic solutions
Support the end-to-end migration program from Resource Central to Seismic
Drive cross-functional coordination across marketing, field enablement, product, line of business partners, and technology teams
Track progress and manage risks, issues, and dependencies

Requirements

What you’ll need

7+ years of experience in program or project management
Proven ability to lead large, cross-functional initiatives
Strong stakeholder management and communication skills
Experience in marketing, content management digital platforms, or advisor enablement (wealth management a plus)
Ability to drive results in a fast-paced, complex environment

Benefits

Comp & perks

access to paid time off
affordable, competitive and flexible benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

program managementproject managementstrategic solutionsrisk managementstakeholder managementcross-functional coordinationcontent managementdigital platformsadvisor enablementmarketing strategy

Soft Skills

communication skillsleadershiporganizational skillsproblem-solvingresults-drivenadaptabilitycollaborationstrategic thinkinganalytical skillsinterpersonal skills