Marketing Measurement & Strategy Manager

Bank of America

Strategic leadership role at Bank of America driving marketing measurement and defining frameworks for business impact. Partner with Analytics & Insights team for executive decision-making.

Posted 6/11/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesMid-LevelSenior💰 $103,600 - $175,200 per yearWebsite

About the role

Key responsibilities & impact

Lead the marketing measurement strategy, including KPIs, targets, and attribution
Translate performance into clear insights, implications, and actions to drive growth
Own executive-level storytelling, clearly communicating results, risks, opportunities
Partner across functions to align priorities, metrics, and investments
Lead cross-functional collaboration to strengthen marketing measurement
Set standards for analytical rigor and ensure transparent, high-quality insights
Define performance reporting and dashboards for executive decisions
Build and lead a high-performing team
Drive adoption of consistent measurement practices

Requirements

What you’ll need

Demonstrated experience leading measurement strategies, KPI frameworks, and performance narratives for executive audiences
Strong executive storytelling, presentation, and influencing skills
Deep business and marketing acumen
Commitment to data rigor, analytical integrity, and quality standards
Bachelor’s degree MBA or other graduate degree strongly preferred
Strong knowledge of banking and financial services industry, or experience with a financial services company

Benefits

Comp & perks

Industry-leading benefits
Access to paid time off
Resources and support to make a genuine impact
Contribute to the sustainable growth of our business and communities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing measurement strategyKPI frameworksperformance reportingdata rigoranalytical integritymeasurement practices

Soft Skills

executive storytellingpresentation skillsinfluencing skillscross-functional collaborationcommunication skillsleadership

Certifications

Bachelor’s degreeMBAgraduate degree