Digital Marketing Program Manager – Consumer Marketing

Bank of America

Digital Marketing Program Manager executing consumer marketing campaigns at Bank of America. Collaborating across teams to leverage digital channels and drive growth through marketing initiatives.

Posted 5/23/2026full-timeCharlotte • California, Illinois, Massachusetts, New Jersey, New York • 🇺🇸 United StatesMid-LevelSenior💰 $71,000 - $118,000 per yearWebsite

About the role

Key responsibilities & impact

Execute digital marketing campaigns to drive growth.
Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.
Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
Regularly review and understand campaign performance in order to optimize and make strategic decisions.
Understand how to uncover insights and leverage data to prioritize client messaging.

Requirements

What you’ll need

4+ years of marketing campaign management or project management experience
Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
Enterprise mindset: demonstrated ability to consider impacts across the organization and prioritize accordingly
Understands the importance of corporate standards, procedures, and approval processes
Excellent oral and written communication skills
Proficient in MS Office Product Suite (Word, Excel, PPT)

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Competitive benefits and flexible options
Resources to support physical, emotional, and financial wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign managementproject managementdata analysisperformance optimizationclient messagingcreative reviewmarketing strategy

Soft Skills

self-motivatedpositive attitudedetail-orientedorganizational skillstime managementprioritization skillsrelationship managementcommunication skills