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Bank of America

Marketing Director – Marketing Strategy, Integration

Bank of America

. This job is responsible for significant contributions to the development and delivery of the overall marketing strategy .

Posted 5/13/2026full-timeNew York City • Illinois, Massachusetts, New Jersey, New York • 🇺🇸 United StatesLead💰 $99,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact
  • This job is responsible for significant contributions to the development and delivery of the overall marketing strategy
  • Key responsibilities include using data to inform marketing program deliverables
  • Interacting actively with multiple business partners to support priorities and project direction
  • Using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results
  • Identifying risks and opportunities and defining and delivering strategic solutions

Requirements

What you’ll need
  • 10+ years of experience in marketing strategy, planning, analytics, or integrated marketing roles
  • Strong ability to interpret data and translate it into strategic direction
  • Experience working across complex, matrixed organizations
  • Proven ability to influence senior stakeholders without direct authority
  • Comfort navigating ambiguity and shaping new ways of working
  • Exceptional written and verbal communication skills, especially with senior audiences

Benefits

Comp & perks
  • We provide industry-leading benefits
  • Access to paid time off
  • Resources and support to our employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing strategymarketing planningmarketing analyticsdata interpretationstrategic direction
Soft Skills
influencing stakeholderscommunication skillsdecision makingrisk identificationopportunity identificationnavigating ambiguity